Benito's Wine Reviews

Dinner at Goldsmith's in Memphis, July 1, 1914
Data:2015-07-02 00:49:00
Description:
While nosing around on some sites about Memphis history, I found a particular curiosity well-suited to this here blog. Historic-memphis.com had a series of photos of the old Goldsmith's department stores, and buried within that set was a menu from exactly 100 years ago.

Goldsmith's was founded in Memphis in 1870 and was a local institution until 2005 when the name was completely absorbed into the Macy's chain. I got a lot of dress shirts and school clothes from their stores when I was a kid, and still remember getting sweaters for Christmas in those white boxes with the embossed lids.

The menu is from a celebratory dinner for Jacob Goldsmith, one of the founding brothers (and the lone survivor at the time) who was 64 in 1914. The brothers were from Germany and immigrated to Memphis after the Civil War. The dinner does not reflect German, Jewish, or Southern cuisine, and frankly seems a little bland. In fact, I can say with authority that I have had more spectacular meals on airplanes (minus the cigarettes and cigars).

Of course, not everyone from that era was having the epic 1912 last dinner for first class passengers on the Titanic. While now we might adore our roughly chopped and heavily seasoned roasted Provençal vegetables, at the time, this was a classy dinner for high society in our little river town. The Haut Sauterne wine was likely not a fine Bordelais dessert bottle but rather a domestic white blend of French-American hybrids.

The more I look at the menu, the more it reminds me of fine dining and weddings and my grandmother's flower society gatherings back in the 80s. French nouvelle cuisine and California modern hadn't hit Memphis yet, and things like stuffed tomatoes were considered pretty fancy. I'm thinking that next year I ought to recreate this menu in full for a dinner party. Who's up for some planked white fish?
Content:

Tags:


Writing About Barefoot Wines for Nomacorc
Data:2015-06-12 22:09:00
Description:
Here's my latest piece for the Nomacorc, a short piece on Barefoot Wines and the need for a better appreciation of everyday table wines in the United States. Check it out! The piece also features the freelance work debut of Bella, current dog intern here at Benito Wine Reviews.

I realize the blog has been a little quiet, but I've been busier than ever writing freelance as well as technical writing at the day job. But fear not... I have many reviews to release over this summer. Stay tuned!
Content:

Tags:


2012 Salton Intenso Cabernet Franc
Data:2015-05-26 23:42:00
Description:
My latest column for Snooth is up with a focus on Brazilian food:

Brazilian Cuisine is Begging for Wine

Oddly at the time of writing I did not have any Brazilian wines on hand, but a couple of weeks later one showed up for review. I did a lot of my article research at Brazil Flavor here in the suburbs of Memphis, and they were excited when I finally showed up with a bottle from the home country. It was much better than a lot of the wines that I had at a class in New York in 2013.

Vinícola Salton has been around since 1910 and is the first modern winery in Brazil. Best known for their sparkling wines, the winery produces around 20 million bottles a year including still wines under 50 different labels.

2012 Salton Intenso Cabernet Franc
Campanha Gaúcha, Brazil
100% Cabernet Franc
$15, 13% abv.

Excellent Bordelais characteristics with a focus on green pepper, leather, and touches of black cherry. Smoother and less tannic than you'd expect from the grape and age with a medium body that softens gracefully over the course of an hour. Quite delicious and one of those bottles that would be absolutely perfect for bringing to a blind tasting.

Note: This wine was provided as a sample for review.
Content:

Tags:


Twig Wine for Nomacorc
Data:2015-05-18 21:32:00
Description:My latest piece for the Nomacorc Blog is up, a short piece on a bottle of Montepulciano d'Abruzzo often referred to as "twig wine". It's a fun bottle that I've enjoyed over the years and I was glad to share it for this assignment.

Twig Wine: Cantina Zaccagnini Montepulciano d?Abruzzo
Content:

Tags:


Markus Wine Co.
Data:2015-05-14 00:08:00
Description:
Markus Wine co. is a side project of Borra Vineyards in Lodi, California, run by Borra winemaker Markus Niggli. Niggli is from Switzerland, and given the dizzying number of grapes that we tried over that week, I asked him over dinner if he was growing any Chasselas. The laughing answer was "no". Apparently it's not a good fit for the region, and demand is decidedly low here in the US. However, the winemaker is producing some milder, lighter, European-style whites that once again change everything that you think you know about Lodi wine.

The labels featured on this series are the result of a collaboration with Michael Leonard and the University of the Pacific in Stockton. I'm particularly fond of the pure text design of the Nativo, because that's how I'm wired. All three of these wines can be purchased from the Borra website.

2014 Markus Wine Co. Nuvola
Lodi, California
100% Gewürztraminer
$19, 13.2% abv.

Dry and herbal with touches of honey. I know that sounds odd but it is possible for a wine to have some of the aromas of honey without the sweetness. Outstanding with a tuna salad sandwich on a croissant during these mild spring days.

2014 Markus Wine Co. Nativo
Lodi, California
75% Kerner, 19% Riesling, 6% Bacchus
$19, 13.1% abv.

Hurrah! I get to try another new grape for the first time (or the first time I've logged it). Bacchus brings me to 195 on the life list, and this particular bottle was light and floral with a touch of lemony acidity. I enjoyed it with a simple appetizer of steamed shrimp, lightly seasoned.

2014 Markus Wine Co. Joey Insieme
Lodi, California
95% Torrontes, 5% Riesling
$19, 12.8% abv.

Light citrus aromas pop up with a mild body and a slightly mineral flavor. Much more depth as it warms up. My favorite out of the three, and a unique expression of the Torrontes grape. Highly recommended with a large platter of raw oysters.

Note: These wines were provided as samples for review.
Content:

Tags:


Repost: The Mint Julep
Data:2015-05-02 00:17:00
Description:A timely repost for Derby Day tomorrow...

On Cinco de Mayo this year, I went out and had margaritas and Mexican food with Julia and some friends, but that afternoon I had to make a certain cocktail. The event was the Kentucky Derby, and the cocktail was the classic Mint Julep.

I've written about this cocktail many times before, but I don't think I've ever shown one in my nickel-plated brass julep cups. I love these things, but so rarely get to use them. Click on the photo for the bigger version and you can see the thousands of tiny drops of condensation clinging to the metal. Enjoying it through a whole bouquet of fresh mint is also a really wonderful sensory experience.

I achieved a perfect Mint Julep thanks to one special ingredient: a cup of ice from a nearby Sonic Drive-In For those not familiar, it's a fast food chain where you drive up to a parking space, order through a speaker, and if you wish, eat your meal there after it's delivered by a young woman who may or may not be on rollerskates. Sonic is decent enough when I'm in the mood for it, but they have this rough little pelletized ice that is just amazing for the Mint Julep, which is really sort of an adult snow cone.

As much as I enjoyed my classic cocktail, I looked around at my ingredients and thought I could try something fun yet profane. I used Buffalo Trace Bourbon for the former, and have found it to be a reliable performer in one of my other favorite classic cocktails, the Manhattan. Could I have a peanut butter and chocolate moment here?

Benito's Manhattan Derby
2 oz. Bourbon
1 oz. Sweet Red Vermouth
Fresh Mint
Fee Bros. Whiskey Barrel Aged Old Fashioned Bitters
Bourbon-soaked Cherry

Muddle the Bourbon and Vermouth with fresh mint and small pieces of ice. Add more ice and shake thoroughly. Fill a tumbler with ice and add a few drops of a good quality dark bitters. Pour the cocktail over the ice and bitters and garnish with a sprig of fresh mint and a cherry. (I like to get a jar of maraschinos, drain out the red corn syrup, and replace it with Bourbon. Leave it in the fridge for months.) While I don't think this cocktail will ever catch on, it was a lot of fun and tasted great. It's less sweet and somewhat smoother than a Mint Julep, and I'm now wondering which of my 20 different bitters would best improve that cocktail...
Content:

Tags:


Interview with Susannah Gold
Data:2015-04-19 15:08:00
Description:
Susannah Gold works in New York City in the public relations and marketing world of wine for Vigneto Communications. In addition she blogs at Avvinare, named for the Italian verb that means rinsing your glass and preparing it for wine service.

I first met Susannah during the Snooth PVA Awards weekend two years ago in Manhattan. We didn't spend a lot of time together, though I apparently got too loud during the Ribera del Duero presentation while we were arguing about kosher wine and there was a memorable moment with a Brazilian Tannat at the Saturday night party. I was a little overwhelmed during that trip, but have developed a lot of great friendships and professional relationships with many of the people I met that weekend, and since then it's been great to get to know Susannah better and learn about her fascinating history.

BWR: Tell me a bit about working as a financial reporter in Italy. If you were in Milan in December 1996, we may have briefly crossed paths ?near the Duomo or Galleria.

Susannah: I was in Milan in December 1996 in fact, a period of time I remember very well. I lived in Milan for 10 years and was a reporter for 4 of those years. I loved being a reporter in Italy because I am very interested in Italian politics and economics. It?s a very complicated country in many respects and there are so many layers of it to understand and analyze. Everything about Italy interests me, truth to tell.

BWR: Everyone that I know who has spent some time in Italy has a magical ?food moment, something that clicked and let you know that you weren't? in Kansas anymore. Hot crespelle in a café, seared octopus on the ?Ligurian coast, or even a few roasted chestnuts from a street vendor.? Did you have such a transformative experience?

Susannah: I have had many food moments in Italy that have been outstanding, starting from my first pizza on a side ?street? in Venice overlooking one of the canals when I was 15 and with my parents but my real ah moment was when I was 20, living in Dijon, France and visiting Italy with my Mother, a sculptor and Art Historian by trade. I fell asleep in the train and when I woke up I was looking out at the Borromean islands rising in the mist from Lago Maggiore. That was the beginning of my real love affair with il bel paese.

BWR: We talked a bit about biodynamics in NYC with fruit days, but I'm? curious to hear your four favorite seasonal wines, what you crave in? spring, summer, fall, winter.?

Susannah: Yes we did have that conversation about the biodynamic calendar. In the Spring I tend to crave white wines or a good French or Spanish rosé while in the Summer, Vermentino is always a favorite as is sparkling wine which I crave and drink all year long. Fall I like to drink wines with more body that pair with great fall foods like pumpkin, squash, turkey, etc. In winter, I am interested in a heavier red largely to pair with meat dishes or root vegetable ones. Again, sparkling wines are a passion in winter too. I also really like a touch of sweet wines throughout the year.?

BWR: Was wine a part of your family dinner table growing up? If so,? what was poured and what did you like?

Susannah: Wine was part of my family life growing up. I don?t remember when we started but during that trip as a 15 year old, I was most certainly already interested in wine. My Dad made wine in the basement of our house with our next-door neighbor who was Sicilian. He also once bought the contents of a liquor store that he owned as a real estate investment. We drank Louis Jadot, Ruffino, Chianti, Macon Village. I also remember a lot of Lancers and Mateus in the house. I liked it all if memory serves.?

BWR: What is the one bottle or the one region that you've always wanted ?to try but have not yet had the opportunity?

Susannah: There are so many regions I would love to visit that I haven?t yet, in many countries, but if I had to pick one, it would be Pantelleria and the night harvests at Donna Fugata. I love Ben Rye that they make there and that is an experience that I haven?t yet had. I would also love to visit Salina again and see the CapoFaro resort of Tasca d?Almerita

BWR: Congratulations on the birth of Niccolò! A dear friend of mine? recently had a baby and I was wondering if you experienced any changes ?of sense of smell while pregnant--a lot of experiencing wine involves ?training your nose with non-wine items: sniffing lime peels and? jasmine blossoms and things like that. Has anything changed in what? appeals to you, or what you can now discover in a glass

Susannah: During my pregnancy I was very good about alcohol of course but you are right you have a heightened sense of smell and can really pick out aromas that you might not have otherwise. When I was pregnant the wine I missed most and that appealed to me during that time was sparkling wine. I?ve always had a predilection but it was even more pronounced during pregnancy.

BWR: I'm also curious how you plan to introduce your son to wine, since? it will be part of the family business. When he's old enough to start? having a sip with dinner, what would you like for him to try first?? Are you planning on setting aside anything like Madeira or Barolo for?the long haul?

Susannah: I imagine like most novice drinkers, he will probably appreciate something with a bit of sweetness like a moscato. I am thinking a lot about what I want to lay down for him. I have also toyed with the idea of buying futures from this vintage, 2014. Madeira is a good idea as is Barolo.

Many thanks to Susannah for participating in this interview series. You can follow her at Avvinare.
Content:

Tags:


My April Fools' Day Posts
Data:2015-04-01 22:54:00
Description:Folks, just a quickie to let you know I'm still here and busy as ever freelancing. In honor of the holiday, here are six of my April Fools' Day pranks from previous years:

Have fun!
Content:

Tags:


2013 Domaine Terlato & Chapoutier Shiraz-Viognier
Data:2015-03-25 23:32:00
Description:
Domaine Terlato & Chapoutier is an Australian winery founded by Anthony J. Terlato and Michel Chapoutier based on a friendship that goes back to the 1980s.

I've said it many times before, but Viognier does such a great job of softening the edges of Syrah/Shiraz in the style of Côte Rotie. Not to say that the latter grape is harsh, but it's a pairing that works so well and in such a peculiar way. Just a little splash of the white wine and you've got a lovely and different red.

Though made in Australia, this Chapoutier collaboration includes his standard Braille labeling in honor of a friend and family member who found purchasing wine difficult while sight-impaired.

2013 Domaine Terlato & Chapoutier Shiraz-Viognier
Victoria, Australia
95% Shiraz, 5% Viognier
$18, 14.5% abv.

Light cherry and violet aromas with delicate red stone fruit flavors. On the palate it shows medium tannins with a lovely finish. This is a tremendous bargain and I'd serve it with a pork tenderloin, stuffed with walnuts and apricots and lightly seasoned. It's one that doesn't need too strong of a food pairing so as not to miss the lighter elements.

Note: This wine was provided as a sample for review.
Content:

Tags:


St. Patrick's Day Pairings for Snooth
Data:2015-03-17 22:15:00
Description:My latest article for Snooth is up... Switch Things Up: St. Patrick's Day Wines. I have a lot of fun with these wine and food pairing pieces for them. I take a lot of the wine samples I've tried recently (or some that are theme-appropriate) and check out interesting combinations at local restaurants that don't have wine lists and employ a friendly BYOB policy. It's fun to share with friends and staff and recommend local wine shops where they can find these bottles. Always happy to make converts and get people excited about trying wine in new ways.

Check it out--there's more of a connection between wine and Ireland than you may have first thought! Sláinte!
Content:

Tags:







triciacolianne
Wine Whines

India: Yes, Virginia, there is wine in India
Data:2008-09-06 06:31:00
Description:India does indeed have a wine industry. It is still nascent at this point, but it is certainly promising. I have tried a Zinfandel that was passable, although it suffered from poor storage, a red Pinot blend that was simple but decent, and a Cab/Shiraz that was very good.

The Cab/Shiraz came from Grover Vineyards which is associated with the Bordeaux wine star, Michelle Rolland, and it showed.

As with China, another country that has had little modern wine experience, India will probably find early success with joint ventures with those from more traditional wine producing regions.

Again, like China, the local population has little to no expectation of what wine should taste like, or in some cases even exactly what wine is. The local wine store we went into actually had no wine. They probably just liked the sound of it on their sign. Our hosts where we are staying have never tasted any wine, and one of our friends asked if it was similar to Tequila. The restaurant we went to last night was decorated with wine motifs, but did not actually have any wine for sale. A decent Riesling would have been a great addition to the meal.

Dry reds remain the wine of choice among those who fancy themselves to be wine lovers, but considering the spicy foods and the difficulty in learning to enjoy something truly foreign, it is probably the slightly sweet wines that will first win over the population here. We saw a program on local TV that featured Grover Vineyards, and the host was unnecessarily apologetic about the residual sugar in the Sauvignon Blanc only to gush about the dry red.

Once more drawing a parallel to China which has a much more mature wine industry, one of the largest hurdles will always be price, but those with ability to afford luxuries always turn to wine first as a status symbol, and eventually for the pure love of it. The attitude towards wine, even among those that have never tried any sort seems to bear this out.

I think it is no coincidence that a country's wine evolution so closely resembles an individual's. It may take a decade or more, but the love of wine is sure to be part of India's culture eventually.

Assuming I can actually find another bottle of wine or three, I will bring you further updates.
Content:

Tags:


Food to Fly For
Data:2008-09-03 06:59:00
Description:There I was, minding my own business while cruising along at 30,000 feet. When, boom, out of the blue it happened. A full 5 course gourmet meal. Now I have seen many attempts at providing gustatory excellence mid flight in my time. Tolerable is usually about as close as they get. Be it known Austrian Airlines, with more than a little help from DO & CO have done the impossible. They have impressed me.

The menu was ambitious, but I had seen this before. Over reaching on the part of airlines, hoping that their bluster overwhelms the senses and the diner who chalks up the mediocrity to the impossible logistic of serving so many with so little. This myth has been well and truly busted once and for all.

The wine list was moderate, but ideal for the food being offered. We stuck with a nice Riesling through the meal. We had planned on making the switch to a South African Shiraz, but the quality of the Riesling, and our dinner choices prevailed.

We started with a curried mouse bouche which was fitting considering our Indian destination. A tasty morsel that I enjoyed nearly to the point of licking the plate for the final drops.

A Viennese style morel cream soup was perfect for the setting. Ladled from a tureen with appropriate garnish.

I had the home made artichoke ravioli, my wife had the medallions of monk fish. Both were good, but this round went to the ravioli. I was hoping for seconds, but unsurprisingly, no one was offering.

The cheese course was delightful. A perfect selection including an Austrian blue that I wish I had the name of. It was ideal with the Beerenauslese they served.

Dessert found us enjoying a succulent almond cherry tart and a double chocolate cake, both of which did a fine job of preserving the legacy of Viennese pastry.

A wide selection of coffees were offered in the Viennese tradition and a digestif cart made the rounds.

The food was well and elegantly prepared. Not just for airline food, but by any standard. We could just have easily been sitting still at sea level instead of winging over the Black Sea at 600 mph.

Needless to say, this is not the coach fare. We are traveling business class around the world, something that I can not recommend enough when you are flying this far. Not just for the luxurious food, but for the leg room and other amenities.

If you get the chance, take a trip on Austrian Airlines where getting there is half the adventure. A special thank you to Christian Reisenegger, the onboard chef who not only made it special for us, but for all aboard.
Content:

Tags:


Serbia: Bermet, the flavorful flavored wine
Data:2008-08-12 17:15:00
Description:For those looking for an unusual sweet treat, I highly recommend looking for a bottle of Serbian Bermet. Ok, chances are you won't find it in the US, but if you do stumble across it, or there is a trip to Belgrade in your future, you have to give it a try.

This is an infused wine. It has spices and herbs added to it. Technically you could call it a Vermouth, but the style is not similar to traditional Vermouths. However as with Vermouth it also comes in red or white versions.

No two producers make exactly the same wine, so I can't give you a definitive idea of what it taste like, but the red I tried was heavily spiced with cinnamon and cloves and tasted almost like cherry pie. It was served at room temperature to us, but it would probably make a nice hot wine as well.

The white version was similar but with a noticeable vanilla character. This one I would stick with serving chilled, but who knows? Perhaps reduced it could make the basis for a great sauce.

This is no wimpy wine. The strong spice flavors and abundant alcohol (16% is common) help make a little Bermet go a long way. Still, we had no problem finishing one of the red versions off while watching the strollers pass by in the heat of the noon day sun.

I am not known for espousing the virtues of flavored wines, but variety is part of wines charm, and this one is definitely different. A charming change of pace, although I don't know that I would make it a regular part of my routine.
Content:

Tags:


Hungary, Restaurant Review: Onyx Restaurant
Data:2008-08-03 13:15:00
Description:We found a semi precious gem in the middle of Budapest. Onyx Restaurant not only served us a meal on a par with any we have ever had, they managed to do it at a cost that was surprising affordable, amidst a city that is surprisingly not.

Located just a few steps away from the tourist trap district of the Vaci strolling mall, the Onyx is a blend of old and new both in decor and cuisine. Contrasting the staid furnishings a group of LCD monitors displayed vibrant and ever changing abstract images, sort of like a soft focus fractal. I found the effect soothing and a perfect counterpoint to the near stuffy ambiance.

The service was white gloved and attentive, and the staff was knowledgeable and more than eager to share their passion for their craft. I was especially delighted by the wide variety of remarkable local wines available by the glass. As always wine details are saved for readers of the newsletter .

You on the other hand get a look at the seven courses we delighted in.

Leg of Veal Carpaccio with Foie Gras on a Roast Red Bell dressing
A savory treat for foie gras. The flavors were great, although the carpaccio was a bit tough. It was thankfully chopped into strips making it easier to enjoy.

Hungarian Grey Cow Goulash Consomme
A delightful twist on the ubiquitous Goulash Soup of Budapest. Fragrant and perfectly spiced.

Salmon Steak with Jelly, Sweet Potato Cakes with Puy Lentils, and a Cannoli stuffed with Sugar Peas and Radish Curry with Bean chips 
Visually stunning, so much so that I am adding a rare photograph. Each of these tastes are completely different from the other, but moving from one to the next was an exploration in flavors.

Elderberry Sorbet
Sweet, but not too. The ideal refreshment.

Roast Suckling Pig, with Chitterling Ravioli and Beets with Parsley Root Froth and Mini Black Pudding on Leek Bed
Like most Americans Black Pudding (also known as blood sausage) is not a taste I am used to. None the less it was rich and flavorful and went well with the tenderloin and cheek of roast pork. The ravioli and beets gave a respite from the rest of the rich flavors.

Goat Cheese with a Pistachio crust and Dried Sour Cherry Jam
This local goat cheese was as smooth and creamy as any I ever had. It was quite remarkable and perfect after the rich pork dish.

Tainori Chocolate Cake with a taste of 1995 Royal Tokaji Aszu Essencia
Royal Tokaji Essencia is the wine made just from the dried botrysized grapes and is one of the most rare and understandably expensive wines in the world. It is no wonder then that they literally give you a single spoonful of this luscious quaff to accompany the sinfully delicious chocolate cake.

In a city where a continental breakfast start at $20 and goes way up, this 7 course delight, complete with wines that I chose to match ran us only $150 a person. There are few restaurants or experiences I have ever more heartfelty recommended than the Onyx in Budapest.

Content:

Tags:


Serbia, Restaurant Review: Dorian Gray
Data:2008-08-03 13:13:00
Description:If you are not the literary type you may not see the irony in naming a restaurant after this Oscar Wilde character. Then again, it was Dorian himself who had the chance to live the good life, while it was his picture that suffered. For those looking for the good life in Belgrade, Dorian Gray Restaurant is a good place to start.

A charming restaurant with a large outdoor terrace, Dorian Gray is a bit of civility that seems all but out of place with less sumptuous cafes of the area. Sporting a fine wine list with both local and international wines, the menu itself is an eclectic mix of everything the world has to offer.

Pulling off such a diverse repertoire is none too easy, and a trick that many a lesser establishment has failed at. Dorian Gray does a nice job; perhaps not rising to the potential of a specialist, but far from falling flat in their diversity.

We started with a Pate de Foie Gras which was shaped in a truncated pyramid and served with a red currant jelly and whole pieces of toast (rather than a more traditional toast points). Very nice, although I failed in my attempt to have an accompanying glass of Sauternes or similar tart dessert wine.

The Boneless Rabbit was served with of all things, the bone in. It was paired with fresh gnocchi and a dark demi-glace sauce. The dish was delightfully rich and successful. A traditional Continental dish from a bit further east than the traditional continent.

The Fried Duck was more Asian inspired, complete with sesame oil and a shiny and rather unctuous sauce. It was tasty, but a bit much about half way through.

The wine service was most notable for being very careful to ensure a sound bottle of wine. The wine steward himself tasted and rejected the first bottle, and after the second bottle was also found to be suspect we changed to a different producer.

It would have been easy for the Dorian Gray to skimp on the service or the flair of the menu, since it seemed to be wasted on the mostly water drinking clientele we saw, but they took the high road and brought a bit of elegance to Old Belgrade.
Content:

Tags:


Bulgaria, Restaurant Review: Uno Enoteca
Data:2008-07-14 08:18:00
Description:The wines of Bulgaria have mostly been impressing me with their value but not their complexity, to say the least. This has become so universally true that I have coined the phrase "Bulgarian Soft" to refer to them in my notes. It was time to venture forth to one of the better restaurants in the country to see what throwing money at it would bring.

What follows is a detailed review of the restaurant, but only a generic review of of the wines. As always I save the wine specifics for the readers of my newsletter. It is free and it is emailed so there is no trees to kill, and it comes with a password to unlock the full data base of all of my wine tasting notes. You may sign up for it here.

The restaurant that received our patronage this evening was the Uno Enoteca in Sofia, Bulgaria. This was the first white linen restaurant we have had a chance to visit in Bulgaria, and we had a great time. The staff was attentive and friendly, and everyone did their best to ensure that we enjoyed ourselves.

The food was simple. A little too simple for my taste. We tried ordering more Continental style fare, but even early on a Friday night, the kitchen had run out of our favorites. We opted then to try the more traditional Bulgarian style of dining, which they refer to as BBQ and I put under the heading of: kill it and grill it.

The Muscat from the Thracian region we opened the dinner with was delightful. Aromatic but crisp and dry. I have really been enjoying the many Muscats I have tried in Bulgaria. They all tend towards the drier side, and have been more successful than the other aromatic style whites I have tried.

I started with rabbit stuffed in a nest of potatoes, which I had high hopes for. It was alas, rather bland. There was no sauce at all, just a tiny piece of rabbit in the center of half dollar sized fried shredded potatoes. This was served with warm slices of cucumbers and carrots. There was no hint of herb, spice or apparently even salt in the dish.

My wife settled for a carpaccio of beef when we learned the carpaccio of duck was sold out. It was served in the traditional manner, with shavings of parmesan cheese and arugula, with a drizzle of balsamic and olive oil. This is mostly notable because olive oil is not common in Bulgaria, and it was good to see. The carpaccio was fresh, thin, and pretty much like every other time we have had it. Nothing to rave about, but perfectly nice.

Next up in the wine department we had a relatively pricey Merlot / Cab blend. At 140 Bulgarian Leva (around $115) it was the most expensive wine we have tried, even given the usual restaurant markup. It lived up the the "Bulgarian Soft" moniker, but with delightful fruit and more complexity we had seen in other Bulgarian wines.

I am a fan of the soft style in wines, Zinfandels and Pinot Noir usually being more to my taste than tannic Cabs. If your tastes are similar than you will enjoy a foray into Bulgarian wines. If you expect well defined tannins in your Cabs and Merlots, you are likely to be disappointed. I have only tried a dozen or so examples to date, but this seems to be the pattern I am noticing.

For our main course we had grilled meats. Lamb and a veal steak, ordered by weight. They came unadorned with limp grilled vegetables their only accompaniment. They were cooked perfectly, but they were, to us, rather boring. No complaints, it is just a matter of taste, and the Bulgarian love of grilled meats is not one that we really share.

The house kindly surprised us with a taste of an Austrian dessert wine, but I never got a good look at the bottle, and it happened too quickly to get details. Suffice it to say it was rich and flavorful and one of the highlights of the evening.

We finished with a small chocolate soufflé that was perfectly nice. I prefer to see them served with a bit of creme anglais, but once a saucier.... Not everyone share my penchant for sauce on everything. In this case it was more like sauce on nothing.

The ambiance of Uno Enoteca was delightful. With outdoor seating under an awning making the most of the warm summer night. The fresh air also helped disperse the ever present cigar and cigarette smoke that is a fact of life pretty much everywhere outside of the US.

The service was very good, in fact the only Western European service we have experienced in Eastern Europe to date. Usually the wait staff do their best not to be at all obtrusive, which looks a lot like being ignored to our standards. At Uno they were attentive, knew how to pour wine without over pouring, and did a fine job of making sure that everything was as perfect as it could be.

I definitely recommend Uno Enoteca to anyone dining in Sofia, and if your tastes run close to mine I can only hope that their full menu is available when you visit.
Content:

Tags:


Bulgaria: Misket Varnenski
Data:2008-07-01 12:59:00
Description:I got to try a new grape variety today, Misket Varnenski. One of the down sides of traveling is that I have limited research resources with me. As far as I can tell this is a recent crossing of the widely planted white Bulgarian grape Dimiat and the ever popular Riesling.

The name certainly evokes Muscat, and the Varnenski either suggests or literally means "From Varna" (one of the famous beach towns of Bulgaria) but the wine I tried had nothing in common with the venerable Muscat grape. In fact it had nothing in common with Riesling for that matter. Perhaps it takes after Dimiat, I will have to search out a few examples and see for myself.

The wine I tried was from one of my favorite producers, so while there may well be better examples, I had high hopes. There was nothing wrong with the wine, there just was nothing special about it either.

I have an expression I use when I am speaking into my tape recording at wine tastings. It is designed to keep the winemakers or representatives from knowing exactly what I am saying. The term is NVNV and it stands for "no vice, no virtue."

That sums up this wine, and likely the grape from which it hails, perfectly.

It is not a bad little wine, it just has no real character. It tastes exactly like white wine, and save for a hint of dust in the nose and aftertaste has almost no specific flavors that I can find.

Why would a wine industry embrace such a grape? The usual, it grows well, it makes consistent wines, and it is probably cost efficient.

At least one technical report I found on the wine referred to its pleasant muscat like quality. I think the name fooled them into finding something that isn't there, or they had a far different example than the one I tried.

Am I bashing the grape? Not at all, it really is pleasant and that is saying more than a lot of other varieties can boast.

I have also read references to a red variety of Misket, I will keep my eyes open for it. Muscat also can be found in dark varieties, although as I said Muscat doesn't seem to be related to this grape variety (unless Dimiat is related to Muscat). They may well just be using the similar sounding name for marketing purposes.

If anyone has more information on this variety or Dimiat for that matter, please drop me a note or leave a comment.

Just one more vinous adventure in Bulgaria.
Content:

Tags:


A taste of Greek wine and tourism
Data:2008-06-26 09:47:00
Description:I just had a little jaunt across the border into Greece. I got to taste a very nice Greek wine, and I had a not particularly Greek dinner at a very elegant Greek restaurant in Thessaloniki. While I do not often post restaurant reviews, I do have a few words to say on the subject.

For many of us the thought of Greek wine brings up recollections of pine needles and disinfectant. There is a world of Greek wine beyond just Retsina, and while my most recent foray was limited to a wine list it bears pointing out that there is a modern and thriving wine industry in Greece.

The wine list was full of the usual and all to ubiquitous Chardonnay, Cabernet Sauvignon and Merlots that you would expect to find anywhere, except these were all of Greek origin. I didn't explore these transplants to the Hellenic wine scene, opting instead for a more traditional bottle of Asyrtiko .

Speaking of Cabernet Sauvignon's recent emergence in Greece, a recent book by Miles Lambert-Gocs "Desert Island Wines" suggests that Cab may just be tracing back its roots to its ancestral origins in Greece.

I won't do my usual song and dance about how Cab, Merlot and Chard are eroding the once varied landscape of international wines, honest. Suffice it to say that I have yet to go anywhere in my travels that these revered grape varieties, once relegated to France and California, have not been prominent on every wine list.

The Asyrtiko I had was a fun and different white wine indeed. It is hard to even find the descriptors for this wine, since the flavor is above all else, unusual for one used to the classic French varietals. This made the wine that much more interesting to try and to recommend you discover. It may well be that any examples of this grape you find in the US have suffered from the long boat ride, so if your impressions don't jive with mine, consider it an excuse to visit sunny Greece.

The restaurant we ate at was a delightful tourist trap perched high on the top floor of the Electra Palace Hotel. We went for the view, and were well rewarded for our efforts. The view and the wine were our favorite parts of the meal, but we knew this going in, and so were well prepared.

The view and wine were Greek, the food was closer to French than not. It was an ambitious menu, especially for an outdoor venue where night time temperatures never fell below 80. A lighter, more elegant approach would have been more to our taste than the heavy handed dishes we ended up with.

We started with a Crab Napoleon and a "Lobster," Shrimp and Scallop dish in a Parmesan Cream Sauce. The quotes are because it was of course a langoustine and lobster was probably just a translation.

The napoleon was fun, with a rich cream sauce in with the crab and pastry, but there was also a slightly sour cream sauce around the sides of the plate that went well with the roe it was decorated with, but clashed with the main sauce. The pastry itself was a bit soggy and even a touch musty tasting. The downside of being a few feet away from the sea. Had the pastry been made fresh it would have been more impressive.

The langoustine et al. was really flavorful, in a heavy tarragon cream sauce, but it became a chore in that heat to eat more than a few bites. The presentation was delightful, albeit hard to eat, with heads and shells intact.

We chose our main courses to accompany the wine, and ended up with Swordfish with Tomatoes and Capers, and an Escallop of Pork in a Mint cream sauce.

The swordfish was terribly overcooked and more reminiscent of tuna from a can than a fresh steak should be. But then it isn't like they pulled the swordfish from the bay we were overlooking. It was disappointing and dry.

The Pork to was cooked to death, but this may be due to the reflex to over cook pork that many restaurants have. It turned this potentially lovely dish into shoe leather. Missing too was the mint flavor. There seemed to be flakes of a dried herb in the sauce, but the mint flavo, if any was subtle even for my usually discering palate.

We paid dearly for the view, but honestly, it was what we were after. Our expectations were met right down to the server that forgot about us for over an hour, but it just gave us that much more time to drink in the view, and the lovely white wine.

I had in the back of my head finding a perfect little out of the way spot for a bit of moussaka and a few dolmas, to see how they compared to my own cooking, but Thessaloniki is a cosmopolitan city catering to tourists and our experience was probably more indicative of the flavor of the city itself.

For more on Thessaloniki and a look at the views, pop on over to our travel blog .
Content:

Tags:


Bulgaria: Mavrud and Muscat
Data:2008-06-13 14:33:00
Description:Mavrud may mean black in Greek, but the wines I have tried from the grape of that name have been lighter than not. Exclusive to the Thracian region of Bulgaria, this unusual wine is pretty common through out the capital city of Sofia where I am currently residing.

The more familiar grapes of Cabernet Sauvignon and Merlot are widely used in Bulgaria, but I know those, and so I have been experimenting with this local variety. The examples I have been able to taste so far have been memorable for their forest floor flavors and soft tannins. It is a taste that is not familiar to US wine drinkers, but that may be its main charm.

In its youth there is a strong mushroom flavor although pleasant and far from overwhelming. With age there is little change in flavors, just a gentle overall softening. Without pronounced tannins to resolve with time, there is little that would allow this wine to develop in the bottle. The relatively high acidity keeps the wine fresh and allows it to survive at least the 15 years of the oldest sample I have tasted.

It is exactly this crisp acidity that makes Mavrud work surprisingly well with food. It stood up nicely to a steak and fries, and didn't over power a delicate pizza.

Chances are this is not a grape that is going to travel well, so any Mavrud you find in the States may well have lost its charm, but be sure to try it if you get the opportunity to visit Bulgaria (I recommend it, we are having a great time).

Muscat has been our favorite white to date. This grape is found in almost every wine producing region of the world, and the Bulgarians have been pretty successful with it. American wine drinkers often think of Muscat as being a dessert wine, but in Alsace, and Bulgaria, it is usually produced in a drier style.

The result is a floral wine with just a hint of sweetness. Lighter than a riesling or Gewurztraminer, it is reminiscent of both. The ubiquitous pizza joints that are found every few blocks here in Sofia almost universally have a decent Muscat on their menus. For about $7.50 in a restaurant or $4 in the store, this wine is not only delicious and surprisingly perfect with pizza, it is too cheap to ignore.

I am still working out how I am going to visit the widespread wine regions of Bulgaria, but even if I don't get out there in person, I will continue to do my part to help the economy, one bottle at a time.
Content:

Tags:


Good cheap wine in Bulgaria
Data:2008-06-05 10:25:00
Description:I have long asserted that one of the stumbling blocks to wine being more widely accepted in developing countries is the price, especially when compared to beer. I may be changing my mind a bit on that position.

I have only been in Bulgaria a few days, and I have only had a few very inexpensive wines so far. I would no sooner judge the Bulgarian wine scene from these examples than I would judge the whole of the US from 2 bottles of the cheapest wine I could find. That said, the $4 bottles of Cab and Merlot I tried were not bad. No real varietal character, but not bad.

Like I said, wine starts about $4 a bottle here, and beer runs closer to $.40 for a 1/2 liter bottle. At first blush this seems to support my original contention that wine cost so much more than beer that the locals eschew wine. In China where it is all about the alcohol this may be more accurate than here, but even then I have to wonder.

China's prices are similar, so if I just look at the alcohol content I see that it takes about 4 beers to equal the buzz of 1/2 bottle of wine. That makes the comparison much closer as the wine runs $2 and the beer then would be $1.60.

So the price difference is not as great as I originally thought, unless you are comparing volume to volume. As any neo-prohibitionist will tell you with alcohol equivalence one drinks more volume of beer than of wine.

And so I am rethinking what it takes to make wine acceptable to emerging countries. Maybe price is not the bugaboo I have always asserted it is. Culture, familiarity and habits play a much bigger part. Here in Bulgaria they have a rich tradition of wine that makes it much more likely that the locals will enjoy wine now and then, and not just beer.

In China they have no such traditions, and so just like the US not so very long ago, they are a nation of beer drinkers. India and Asia in general are in the same boat. No history of wine consumption. It is not just a price obstacle, it is a cultural one.

I will be bringing you more details on the wines of Bulgaria and in 3 months, even a look at the Indian wine scene, stay tuned.
Content:

Tags:





Blog della Terra dei Vini del Piemonte

Romano Levi, uno degli ultimi personaggi Langaroli.
Data:1970-01-01 00:00:00
Description:
 
Il giorno 2/05/08 è mancato a Neive (CN) a 80 anni uno degli ultimi personaggi della Langa: Romano Levi. Un gran lavoratore che ha dedicato tutta la vita nella Sua distilleria a creare le grappe artigianali famose in tutto il mondo.
Non basterebbero queste poche righe per descrivere un personaggio di questo taglio. È stata dedicata una biografia che vi invito a leggere. Il libro è scritto da Luigi Sugliano e Bruno Murialdo dal titolo Levi e la donna selvatica, Casa editrice: Sorì Edizioni. (Purtroppo non è facile da trovare!)
Si dice che la sua vita si possa contare in fiammiferi. Ne accendeva uno all?anno in autunno. Quella fiammella gli serviva per mettere in funzione l?alambicco a fuoco diretto della Sua vecchia distilleria. Non lo avrebbe spento che in primavera.
Fu Luigi Veronelli a scoprirlo e a segnalarlo su Epoca. Da quel giorno, senza mai muoversi dalla sua Neive, Romano Levi si ritrovò al centro di interessi e curiosità che ne hanno fatto un mito vivente. Su internet è pure presente un fans club al sito http://www.grapparomanolevi.ch/home.html.
Veronelli lo battezzò il ?Gappaiol?angelico? per la sua aria eternamente sorpresa.
Un uomo legato al territorio come lo sono le sue grappe. Seguiva tutta la procedura davanti all?alambicco dove bruciavano le vinacce. Poi andava nella stanzetta delle etichette e disegnava con la sua penna china su rettangoli di carta dai bordi irregolari un sole o una manciata di fiorellini per le signore e infine saliva da Lidia, la sorella che gli preparava le erbe da aggiungere ogni tanto alle grappe.
Per tutta la sua vita non smise mai di disegnare e anche quando decise con sua sorella Lidia di ritirarsi nella casa di riposo di Neive, non smetteva mai di recarsi nella Sua distilleria.

Content:

Tags:


Dagustazione al Bar Caffetteria del corso a Biella
Data:1970-01-01 00:00:00
Description:
Venerdi 28 marzo il bar "Caffetteria del Corso" di Biella ha proposto ai propri clienti l?aperitivo serale con i vini della zona del Roero.
Alla serata era presente Massimo, uno dei collaboratori di Terradeivini, che cogliamo l?occasione di ringraziare per la disponibilità che ci ha offerto nel partecipare a questa degustazione. Dove c?è odore di vino Terradeivini và!
L?aperitivo è stato organizzato in modo da offrire al cliente l?opportunità di scegliere il semplice assaggio gratuito oppure un bicchiere di uno dei vini proposti pagando un piccolo obolo.
A disposizione sul bancone erano stati preparati diversi spuntini, salatini e tortini di ogni genere. Dal numero di persone entrate nel locale si può dire che l?iniziativa è stata molto apprezzata. E questo fa ben sperare che presto ci possa essere una replica della serata.
Due i punti vincenti del successo dell?aperitivo. In primo luogo il locale si trova in una delle più importanti vie di commercio cittadino biellese, "Via Italia".
In secondo luogo i titolari del bar, Severino e Orietta, si sono dimostrati molto ospitali e hanno saputo rendere la loro "caffetteria" un ambiente confortevole ed accogliente. Un aspetto, questo, in grado di dare ovviamente una marcia in più alle iniziative di questo genere.
Per chi volesse andare a trovare Severino e Orietta il Bar Caffetteria del Corso si trova in Via Italia 50 a Biella.

Content:

Tags:


Cantine Aperte e Degustazione Guidata / 25 Maggio e 30 Maggio 2008 - Quat Gat - Gattinara(VC)
Data:1970-01-01 00:00:00
Description:

Domenica 25 Maggio dalle 0re 11:00
I Quat Gat sono lieti di invitarvi presso la cantina di Paride Jaretti a Gattinara in via Pietro Micca 23/B per degustare i vini delle nostre aziende :
- Baldin Matteo LOZZOLO (VC)
- Caligaris Luca GATTINARA (VC)
- Jaretti Paride GATTINARA (VC)
- Patriarca Franco GATTINARA (VC)
Per accompagnare i nostri vini saranno presenti i F.lli Bertolino con i loro ottimi formaggi e salumi.
VI ASPETTIAMO NUMEROSI !!!
Per informazioni:
Paride 340-3191157
Luca 347-7007521

Venerdì 30 Maggio
DEGUSTAZIONE GUIDATA
QUAT GAT & SLOOW FOOD VALSESIA

ore 20.00 Cantina CALIGARIS GATTINARA (VC) Via calza, 19

I Quatgat con i loro vini propongono il territorio:
Coste della Sesia Rosato D. O. C. 2007 - Az. Caligaris
Uve Nere - Vino da Tavola Rosso - Az.Jaretti
Coste della Sesia Nebbiolo D.O.C. 2005 - Az. Caligaris
Bramaterra D.O.C. 2004 - Az. Baldin
Gattinara D.O.C.G. 2004 - Az. Patriarca

I vini saranno abbinati ai formagi e salumi della nostre valli.
Posti Limitati n.60 - Costo Degustazione Euro 10.00
Per prenotazioni: Slow Food Valsesia Tel.340/7691682
Per chi volesse proseguire nel clima conviviale, dopo la degustazione, con un supplemento di Euro 10.00, sarà possibile cenare in cantina.

Content:

Tags:


Evoluzione delle pubbliche relazioni
Data:1970-01-01 00:00:00
Description:

Nell'ambito delle strategie di comunicazione dell'impresa, le pubbliche relazioni risultano uno strumento molto efficace a disposizione del management per raggiungere nello stesso tempo una pluralità di scopi e un pubblico molto ampio e variegato.
Col termine di relazioni pubbliche, si intende il lavoro di ?ponte? tra l?azienda e gli interlocutori più qualificati (in particolare giornalisti, ma anche più in generale gli opinion leader del settore) utili alla conoscenza della qualità dei prodotti, dell?azienda stessa e delle persone che la formano. Si prende cura dell'immagine aziendale, ovvero dell'immagine che si vuole trasmettere ma anche e soprattutto dell'immagine percepita dagli interlocutori. Il suo intervento va armonizzato, in primis con gli obiettivi dell?azienda e di conseguenza con i responsabili dei settori commerciale e produttivo perchè gli obiettivi di mercato ed i prodotti per raggiungerli, vanno definiti insieme affinchè il lavoro di responsabile delle relazioni pubbliche, ne sia supporto e complemento. In sintesi, si occupa di promozione, ufficio stampa, pubbliche relazioni, supporto alla scelta di indirizzi qualitativi, supporto alla scelta di mercati, campagne pubblicitarie, etc
Le pubbliche relazioni lavorano prevalentemente sulla notorietà , sulla credibilità e sulla reputazione dell'azienda e hanno anche un elevato impatto nella costruzione da parte dell'azienda della Customer Social Responsability (CSR), contribuendo a creare una immagine che risulti duratura nel tempo e che identifica e valorizza la mission o visione dell'azienda.



Le pubbliche relazioni on line

L'obiettivo principale della PR online è massimizzare i commenti positivi sulla propria azienda, marca, prodotto o sito web nei siti web di terzi che possono essere visitati con più probabilità dal proprio target audience. Internet offre la possibilità di fruire di un interazione ?a due vie? (interazione), per comunicare con opinion leader e giornalisti, clienti e di rafforzare la marca o immagine di impresa.
Favorendo l'aumento del numero di utenti qualificati ad un determinato sito web, dei contatti;e conseguentemente amplificando le possibilità dell'aumento delle vendite; la ricerca di potenziali nuovi clienti; l'offrire informazioni a persone che stanno completando il loro processo d'acquisto; l'affermazione del brand.
E? importante quindi monitorare le varie sfere della rete, con particolare riferimento ai blog, ai forum, ad usenet, per conoscere la reale percezione che il mondo esterno (addetti ai lavori e consumatori ) ha della azienda, quale sia la percezione del marchio e del prodotto e se questa percezione sia o non sia in linea con quella che vorremmo effettivamente trasmettere. Tra le attività delle Pubbliche Relazioni online ricordiamo: Comunicazione con i media (giornalisti), scambio links o ottenimento di links, redazione di materiale editoriale, partecipazione a Comunità e networks, analisi della conversazione in rete sui brand, servizio di monitoraggio e alert.
Gli obiettivi, in sintesi, della programmazione di una attività on line: fornire informazioni a opinion leaders e al consumatore:
_aumentare
_popularity
_aumentare sentiment
_aumentare fidelizzazione
_ottenere feedback dagli utenti finali
_consolidare immagine
_azienda/prodotto
Content:

Tags:


?Sapori di Primavera? 9/10/11 maggio alla Fabbrica della Ruota a Pray Biellese
Data:1970-01-01 00:00:00
Description:

?Sapori biellesi?, in collaborazione con il sistema ecomuseale della provincia di Biella organizza la settima edizione di ?sapori di primavera? mostra mercato dei prodotti di qualità dell?enogastronomia biellese, con il supporto della Regio Piemonte, della Provincia di Biella, della Comunità Montana Valsessera, della C.C.I.A.A. di Biella, e dell?ATL.
Parteciperanno i produttori del territorio selezionati da ?Sapori Biellesi?, che offriranno in vendita e in degustazione i loro prodotti più pregiati, alcuni dei quali difficili da reperire sul mercato in quanto di produzione limitata.
La sede è la Fabbrica della Ruota a Pray Biellese (Regione Vallefredda 1 strada provinciale biella- valsesia).
Orario: Venerdì ore 20.30 22; Sabato 15-22 / Domenica 10-19.
Ingresso 3 euro, ridotti 2,50.
Per avere il programma completo della manifestazione si può andare direttamente nel sito www.saporibiellesi.it.
Questa è una manifestazione nata per mettere a disposizione del consumatore una selezione dei prodotti biellesi presentati direttamente dai produttori.
Le aziende collaboratrici di terradeivini presenti alla manifestazione e di cui vi invitiamo a provare i prodotti sono:
Azienda Agricola Pastoris con i prodotti: Erbaluce di Caluso, passito e Rosso Canavese.
Azienda Agricola Ca? d?Andrei con i formaggi.
Azienda Agricola Aurum con i prodotti: miele, bugella e le nocciole biellesi.
Non mancate a questo appuntamento perché il prossimo è stato fissato per il 2010.


Content:

Tags:


Sorsi di Pace 2008
Data:1970-01-01 00:00:00
Description:

Il 24 maggio 2008 si svolge a Gattinara la consueta manifestazione ?sorsi di pace? nell?arte contemporanea la cui realizzazione è stata possibile grazie al contributo delle distillerie Francoli di Ghemme e alla collaborazione di: Franco Patriarca, produttore vitivinicolo di Gattinara, ?Arte ed altro?, di Alberto Creola di Gattinara ?Associazione Artus? di Romagnano Sesia ?Emergency? gruppo di Arona Chiara Pozzoli.
Giunta ormai alla sua sesta edizione questa manifestazione si propone di finanziare opere umanitarie attraverso la vendita all?asta di bottiglie rese uniche dalla loro etichetta, frutto dell?opera di artisti contemporanei. Il ricavato dell?asta di quest?anno ha cosi sostenuto il progetto di Emergency per la sierra leone ossia la realizzazione di un centro medico chirurgico e di un ambulatorio Pediatrico.
Nel sito www.sorsidipace.it si possono visionare le opere che sono state messe all?asta nel corso di questi anni e prendere visione degli artisti che vi hanno partecipato.
?Terradeivini? metterà a disposizione nel proprio sito tutte le informazioni relative alla prossima manifestazione in programma.
Content:

Tags:


asteroidi e vino a volontà
Data:1970-01-01 00:00:00
Description:

Un evento eccezionale il 7 giugno a Belgirate, sul Lago Maggiore

Cari lettori e appassionati di vino, il 7 giugno, a Belgirate, sul Lago Maggiore, ci sarà una giornata veramente speciale. Il titolo della manifestazione è "gli Asteroidi ci guardano" e ricorderà il quindicesimo anniversario di uno "storico" Congresso astronomico internazionale che vide nel 1993 la presenza di quasi 400 studiosi provenienti da 39 nazioni. Fu un momento memorabile. Per l'occasione si terrà un piccolo congresso, aperto a tutti, sulla colonizzazione della Luna e dello Spazio vicino. Informazioni sul sito :
www.astronomia.com/evento-colonizzare-la-luna-e-gli-asteroidi.

Nel pomeriggio, si inizierà a osservare il Sole al telescopio, con le sue macchie e le sue protuberanze. Alla sera grande festa a partire dalle 19 con una breve celebrazione del Congresso del 1993 e degli asteroidi Belgirate, Candelo e Tirso (il vecchio circolo VEGA che ha cambiato nome per entrare nel firmamento in modo indelebile), poi fantastica selezione di baroli, barbaresco, roero,gattinara, ghemme,boca,fara,bramaterra, ecc., ecc. in libera degustazione.
In concomitanza a questa parata di vini eccezionali e di assaggi delle prelibatezze della gastronomia locale, inizierà la visione del cielo notturno al telescopio, nella splendida cornice della terrazza dell'Hotel Villa Carlotta. Un evento da non perdere, che Terra dei Vini ed il circolo TIRSO stanno cercando di organizzare al meglio. Vi aspettiamo numerosi...ed è solo l'inizio !!!
Content:

Tags:


Secondo Incontro Circolo VEGA a Mombarone(Asti)
Data:1970-01-01 00:00:00
Description:

Ancora un grande successo per il secondo appuntamento del Circolo ?Vega?. Questa volta il ritrovo è stato venerdì 11 aprile a Mombarone, in provincia di Asti.
Siamo stati ospitati dall?Osteria ai Binari e la gentilissima Mara, padrona di casa, ci ha seguito in maniera davvero splendida e di questo la ringraziamo di cuore.
Lo spirito del Circolo raccoglie sempre più consensi e a Mombarone eravamo in 40, sempre più numerosi e sempre più con la voglia di divertirsi.
Da appassionato per me è entusiasmante vedere così tanti produttori rilassati e allegri. Il piacere di stare insieme si sente nell?aria e così si dà una bella visione di come sono davvero i nostri ?maestri di vino?.
E? un segnale forte che rappresenta la vera essenza dell?enologia italiana. Per tutti gli appassionati di vino sono sicuro può rappresentare un punto di riferimento che crea e fa nascere la vera passione per il vino. Senza passione nella vita non si va avanti e senza la conoscenza non si può credere veramente nelle cose.
In questo circolo sono presenti tutte queste caratteristiche e in noi c?è la speranza di suscitare il ?vero? interesse per il mondo della cultura che noi abbiamo legato tra il vino e le stelle.
Ancora i barolisti in numero maggiore Domenico Clerico, Flavio Saglietti, Cascina Ballarin, Cantine Stroppiana, Silvio Grasso, Mario Gagliasso, ma anche il Barbaresco non si tira indietro con il nostro presidente Ernesto ?Rizzi? Dellapiana e Cà del Baio. Dal Roero massiccia presenza con Deltetto e Taliano. La mia cara terra dell?Alto Piemonte era rappresentata dal Ghemme di Tiziano Mazzoni.
Ospiti fuori dal Piemonte per questo raduno: Giordano Fasoli da Soave, Danilo dalla Liguria con il Pigato del produttore Claudio Vio, due professori in medicina americani dall?Oregon cari amici del nostro buon segretario prof. Enzo Zappalà, il suo medico Gilberto con la signora, Pamela Guerra responsabile delle comunicazioni di PR&Press, il metereologo Massimo Volante ed il fisico Galeotti.
Tutti accumunati dallo stesso spirito, dalle stesse idee e dallo stesso modo di vedere il mondo del vino.
Ringraziamo anche Marco Capitoni di Pienza, il quale ci ha fatto pervenire due bottiglie del suo nuovissimo Sangiovese.
Alcune immagini della serata le potete vedere nella Galleria Fotografica del circolo.
Ringraziamo il nostro segretario per la spiegazione di quanto veloce noi ci spostiamo anche se pensiamo di essere fermi?.ecco come si può fare il giro del mondo in 40 secondi?meditate gente! Non chiedete niente a me, ma il nostro Enzo è a disposizione di tutti quello che vogliono saperi i dettagli.
Un grande abbraccio e un ringraziamento di cuore và a Mara che con la sua magnifica Osteria Vineria ai Binari ci ha accolto in maniera meravigliosa, entrando nel pieno spirito del Circolo?grazie!!
Grazie a tutti e vi aspettiamo numerosi per le prossime manifestazioni. Di sicuro ce ne sarà una spettacolare a Belgirate il 7 giugno prossimo. Ma ne parleremo ancora.
Viva il Circolo e soprattutto viva lo spirito e la passione dei partecipanti, ricordate che le iniziative fatte con il cuore hanno sempre una marcia in più!
Content:

Tags:


Marketing&Comunicazione
Data:1970-01-01 00:00:00
Description:

Il marketing è l'insieme degli strumenti e dei mezzi che permettono di vendere un prodotto/servizio in maniera redditizia e duratura ad un cliente, in modo che quest'ultimo possa raccomandarlo ad altri. La mancanza di una strategia di marketing, che racchiuda le strategie di prodotto, comunicazione, distribuzione e prezzo, non permette un reale sviluppo aziendale e conseguentemente un reale sviluppo commerciale.
Il marketing è quindi un processo, che pone al centro dell'attenzione non più il prodotto ma il cliente, al fine di creare una relazione stabile e duratura (fidelizzazione).
Vendere vino equivale a vendere un piacere, un sogno, un territorio, una storia. La comunicazione è una componente essenziale del marketing mix del mondo del vino. La promozione è un'attività di comunicazione del marketing che ha lo scopo di informare, ricordare e persuadere le persone a comprare, rivendere (se sono intermediari), raccomandare (se sono opinion leader), utilizzare un prodotto.
La comunicazione è quindi una delle leve del marketing, ma solo una gestione consapevole e programmata dell'immagine aziendale può dare risultati.
Risulta necessario elaborare un piano strategico ed operativo di comunicazione, ovvero elaborare e sviluppare una serie di azioni che riprendo gli obiettivi aziendali; semplicemente bisogna comprendere cosa e a chi comunicare.
Contenuti, linguaggi, modalità dovranno essere elaborati in funzione del destinatario; diverso è rivolgersi ad un consumatore, ad un giornalista o ad un operatore, stackholder.
Per praticità le attività vengono tradizionalmente divise in macrocategorie:
_le attività che utilizzano i media tradizionali (tv, radio, giornali), denominate ATL (above the line);
_le attività di direct marketing, pubbliche relazioni, promozione, che non prevedono l'utilizzo dei media, denominate BTL ( Below the line): includono le attività on line, ovvero quelle dedicate al web (web marketing, sito, pubblicità on line, blog, community, etc);
Particolare attenzione dobbiamo rivolgere al web e a tutte quelle attività che possono essere sviluppate in rete o 'sfruttare' la rete come veicolo di trasmissione.
Lavoriamo e viviamo nell'era del web 2.0, ovvero in un'era internet il cui filo conduttore è una nuova filosofia all'insegna della collaborazione, dell'interazione sociale realizzata grazie alla tecnologia. I servizi e gli strumenti del Web 2.0 trasformano ogni utente da consumatore a partecipante, da utilizzatore passivo ad autore attivo di contenuti, messi a disposizione di chiunque si affacci su Internet, indipendentemente dal dispositivo che utilizza.
Sono molti i modi con cui un?azienda può 'essere online': web, forum, newsgroup, mail, pubblicità (online advertising ), ecc.
Investire nella rete oggigiorno risulta fondamentale perchè permette di raggiungere un più vasto numero di interlocutori, sia professionisti che consumatori; permette inoltre di ottenere feedback necessari a comprendere la reale percezione che l'esterno ha della nostra azienda.
Per quanto riguarda le attività di comunicazione, il Web presenta alcuni aspetti del tutto peculiari: può essere considerato uno strumento di comunicazione, una tecnologia di trasmissione e un mezzo con moltissimi veicoli.
Ma l'attenzione va puntata sulla possibilità di interattività comunicativa che si basa su 4 principi fondamentali:
_la reciprocità: consente una mutua azione tra fonte (d'informazione) e fruitore.
_la significatività, ovvero il grado in cui le risposte in una comunicazione sono percepite come appropriate e soddisfacenti il bisogno informativo;
_la velocità di risposta;
_l'informazione non verbale, caratterizzazione multimediale e multicanale della comunicazione.
Un esempio è il sito web che è comunicazione in sé ed allo stesso tempo portatore di comunicazioni.
Un altro esempio è l'utilità di internet come mezzo pubblicitario per mantenere il ricordo della marca nel top of mind del consumatore fino al momento dell'acquisto.
La definizione dei tempi di attuazione della campagna di visibilità riveste un ruolo strategico importante per la realizzazione di una campagna promozionale di successo.
Attraverso una corretta definizione della tempistica di attuazione si può controllare l'efficacia della campagna, i risultati attesi ed effettuare quelle piccole modifiche in corsa per ottimizzare al meglio le strategie scelte.
Definire i tempi di realizzazione significa progettare la campagna in ogni suo dettaglio, pianificare i tempi di realizzazione e la tempistica di pubblicazione, pianificare aggiornamenti, stimare le previsioni di crescita ed eventuali up-grade delle strategie adottate.
Una campagna di visibilità rientra tra gli obiettivi a medio/lungo termine delle attività di marketing di una azienda.
Content:

Tags:


Il ritorno
Data:1970-01-01 00:00:00
Description:Quando le cose si mettono male, le vecchie tradizioni ritornano ?

I rapporti dell?uomo con il vino avevano avuto alti e bassi durante la lunga storia della civiltà. Bevanda degli dei concessa anche al popolo con grande magnanimità, era poi diventata alla portata di tutti nel periodo romano: erano sorte taverne e botteghe di mescita dove, ovviamente, la qualità era piuttosto scarsa. Ma tanto bastava per dare ebbrezza e far dimenticare la dura vita di quei tempi. I commerci fiorivano e le navi lo trasportavano in giro per il Mediterraneo e successivamente nei paesi del nord. Il vino aveva superato egregiamente i cosiddetti periodi bui del medioevo, lo splendore del rinascimento, lo sfarzo delle regge barocche ed era giunto senza tentennamenti fino ai tempi moderni. Ovviamente anche la sua qualità era cambiata. Le tecniche di vinificazione avevano permesso di eliminare tutti gli additivi, quali spezie, miele, resine, che avevano cercato di rendere piacevole un liquido piuttosto aspro, il cui solo scopo era quello di inserire alcol nel corpo umano e fargli abbandonare per un poco le miserie quotidiane. Poco alla volta era diventata anche bevanda raffinata, le cui migliori espressioni erano privilegio di nobili e di potenti.
Nel ventesimo secolo la base di chi poteva permettersi anche le migliori produzioni s?allargò sensibilmente ed il vino ?buono? divenne alla portata di tutti o quasi. In realtà però restava profondamente diverso l?approccio che i differenti strati sociali davano al nettare degli dei. Ma non vi era una corrispondenza banale tra ricchezza e qualità. Chi se lo poteva permettere a volte beveva vini di dubbio valore, magari solo perché il prezzo era alto e forniva un segno chiaro del livello sociale raggiunto. Spesso non capiva neanche cosa trangugiava e la sua capacità gustativa era veramente misera. Chi riusciva invece a penetrare veramente nelle innumerevoli sfumature di una bevanda estremamente complessa, non aveva i mezzi per procacciarsela ed era costretto ad accettare compromessi più o meno onorevoli. In poche parole, difficilmente chi apprezzava il ?grande? vino poteva berlo, mentre normalmente chi ne aveva abbondantemente le possibilità si trovava a tracannare o a centellinare prodotti molto cari, che poco o nulla riuscivano a trasmettergli. La stragrande maggioranza della gente beveva invece quello che trovava e ben poco si curava della qualità. Vino, sempre e dovunque, ma basta che fosse a basso prezzo.
Poi, lentamente, le divisioni sociali diminuirono la forbice tra ricchi e poveri, ed anche il vino più prezioso divenne teoricamente una bevanda che chiunque, con maggiore o minore sacrificio, poteva permettersi almeno qualche volta all?anno. Tuttavia, restava ancora ben difficile da superare l?approccio culturale che durante i secoli ne aveva scandito il rapporto con il consumatore abituale. Il vino buono si poteva trovare anche facilmente, ma ben pochi erano in grado di riconoscerlo. Le vere sensazioni che un prodotto di alto livello sapeva elargire, rimanevano privilegio di pochi, senza alcun diretto rapporto con la loro possibilità economica. In questo caos qualitativo e quantitativo emerse finalmente una delle figure più importanti nella storia enoica del nostro pianeta: l?esperto di vino.
Più che un mestiere era un vera missione: egli doveva sacrificarsi a degustare di tutto e di più per definire finalmente in modo oggettivo una scala di qualità per gli innumerevoli prodotti che uscivano sul mercato. Alla fine, la sua titanica opera di ricerca, di confronto, di valutazione, sarebbe stata offerta a tutti i miseri mortali, che finalmente avrebbero potuto conoscere esattamente cosa stavano per bere. Il modo migliore per allargare a tutti le conclusioni di quei pochi illuminati era senz?altro un libro che riassumesse sinteticamente lo sforzo compiuto in mesi e mesi di sacrificio. Nacque così la ?guida dei vini?. Anzi ne nacquero molte, in quanto ogni nuovo benefattore era convinto di essere più oggettivo degli altri e di aver eseguito con maggiore serietà ed attenzione la valutazione finale. A lato di queste vere e proprie ?Bibbie? comparvero innumerevoli discepoli che iniziarono a portare il Verbo enoico in giro per il mondo.

Le degustazioni pubbliche crebbero a dismisura così come le tavole rotonde, le lezioni, i congressi, ecc. Fortunatamente, si allargò anche il numero dei veri esperti, in grado di valutare le migliaia di profumi nascosti ai comuni mortali: non solo frutta, fiori e verdure, ma anche petrolio, animali, liquidi organici e così via. Finalmente chiunque avrebbe saputo cogliere quello splendido sentore di pollaio o di muffa, di radice amara o di pelo bagnato, che gli sarebbe stato precluso per sempre senza la sapiente guida degli eletti. Inoltre, non solo i consumatori avevano ormai degli angeli custodi pronti a guidare le loro scelte, ma anche gli stessi produttori potevano approfittare di chi avrebbe in poche e sintetiche parole osannato o distrutto il loro lavoro di vigna e cantina. Avrebbero capito velocemente se l?annata era stata buona o cattiva, se meritava o no mettere in vendita ciò che avevano costruito in un anno di dura fatica. Bastava seguire le prediche pubbliche dei ?santoni? e tutto sarebbe stato chiaro. E poco importava se ciò accadeva normalmente a vendemmia conclusa.
Il consumatore era comunque felice: aspettava con trepidazione spasmodica l?uscita delle ?Guide? e si scatenava nella caccia delle bottiglie più osannate. Il vino, benché spesso prodotto in grandi quantità, finiva quasi subito. Tutto era già venduto ben prima di uscire. Recuperare una sola bottiglia diventava un?opera di persuasione e di preghiera. I più fortunati riuscivano a commuovere il produttore e potevano portarsi a casa il gioiello tanto ambito anche se avevano dovuto pagare una cifra ben più alta del previsto. D?altra parte i prezzi erano per forza destinati a crescere. Gli ?esperti? benefattori dovevano sopravvivere e le guide dovevano essere pubblicate. Malgrado per loro fosse solo una missione culturale, i giornalisti, i curatori, gli esperti, i collaboratori ed i portaborse erano costretti gioco forza a mangiare, dormire, viaggiare, mantenere una famiglia. Dovevano, anche se controvoglia, chiedere una parte dei guadagni ai vignaioli che grazie a loro erano saliti nell?Olimpo della celebrità.
La situazione continuò così per molti anni tra la soddisfazioni di tutti: il vino era diventata una realtà ?popolare? e la sua comprensione era saldamente nelle mani di chi lo sapeva analizzare con sapiente lucidità ed oggettività. Ma i sobillatori ed i rivoluzionari sono sempre esistiti nella storia dell?umanità. E così qualcuno, sicuramente in malafede, cominciò ad inserire qualche dubbio: perché lo stesso vino aveva giudizi così diversi da guida a guida? Perché le aziende più facoltose conquistavano sempre le migliori valutazioni? Perché si osannavano i vini più veri e tipici e poi si premiavano quelli più monotoni e ripetitivi? Furono subito accusati di eresia, ma la calunnia iniziò ad infiltrasi e ad ottenere i suoi primi frutti. Alcuni consumatori osarono addirittura degustare da soli, senza alcun appoggio esterno. In altre parole, si vollero sostituire agli esperti, dopo tutto i sacrifici che questi avevano fatto per loro. Qualcuno arrivò perfino a comprare bottiglie non recensite da nessuno dei portatori di verità. Il mondo del vino stava per crollare per colpa di pochi facinorosi. Si sarebbe tornati alla barbarie ed alle scelte individuali. Si sarebbe bevuto un Sauvignon anche senza apprezzare compiutamente e profondamente quello splendido profumo che solo il gatto di casa riusciva così bene e inconsciamente a riprodurre.
Ci furono anni di caos e di sgomento, finché non comparve sulla scena enoica la poderosa e illuminata figura del ?Grande Estimatore?. Nessuno seppe mai quale fosse veramente il suo nome né come riuscì ad imporsi su tutto e su tutti. La sua scalata fu imperiosa e senza ostacoli. Cancellò facilmente ogni tipo di guida e ridusse all?anonimato il nutrito gruppo di portatori delle verità vinicole. E pensare che non dava classifiche e nemmeno consigli od ordini da seguire come atti di fede. Tutto ciò che faceva era di mostrarsi in qualche cantina e discorrere allegramente con i produttori davanti ad un bicchiere. Poi ringraziava ed usciva contento, tallonato dai Mass Media che lo seguivano ovunque, ma che non riuscivano mai ad ottenere il benché minimo commento. Le cantine visitate erano sempre più numerose ed i vignaioli facevano di tutto per migliorare i prodotti, sperando di accoglierlo un giorno o l?altro nelle loro abitazioni. Non chiedeva mai niente: assaggiava e parlava, parlava ed assaggiava. Sorrideva sempre, anche quando magari il vino non era stato di suo completo gradimento. Riusciva a non fare trasparire alcuna emozione.

I consumatori iniziarono a seguire il suo esempio ed a decidere con il proprio naso e palato. Costretti a provare in prima persona, iniziarono essi stessi a valutare ed a confrontare, sempre più coinvolti non solo dalle caratteristiche del vino, ma anche dalla simpatia del produttore, dalla bellezza del territorio circostante e da tutte quelle sfumature difficilmente esprimibili con aridi punteggi. Scomparve in una giornata di autunno. Fu visto l?ultima volta su una collina delle Langhe, seminascosta da una fitta ed umida nebbiolina. C?è chi giura che non era solo, ma circondato da un gruppo di giovani festanti e giocosi che suonavano e ballavano. Poi più nulla, ma il vino ormai veniva apprezzato per quello che riusciva a trasmettere: praticamente tutti erano in grado di decidere da soli.
Nessuno volle mai credere a quel vecchio ?maestro di vigna? che in mezzo all?umida foschia di quel giorno, con il mozzicone di sigaro in bocca, si stava godendo solitario il languido panorama delle sue vigne di Nebbiolo. Eppure lui era proprio convinto di aver udito il gruppo festante chiamare il ?Grande Estimatore? con quello strano nome mai sentito prima ?Διονύσος, Διονύσος !!? (Dioniso, Dioniso !!)

Content:

Tags: