In ricordo di Sergio Zenato, grande imprenditore del vino gardesano e veronese
Data:2008-07-16 12:07:05
Description: Ho appreso solo ieri, trovandomi nella zona del Bardolino per un?ampia degustazione (di cui parlerò presto) della scomparsa, avvenuta qualche giorno orsono, di Sergio Zenato, patron dell?omonima azienda vinicola di San Benedetto di Lugana. E? una notizia che mi ha colpito e molto rattristato, perché conoscevo Zenato, inconfondibile con la sua chioma di capelli [...]
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Ho appreso solo ieri, trovandomi nella zona del Bardolino per un?ampia degustazione (di cui parlerò presto) della scomparsa, avvenuta qualche giorno orsono, di Sergio Zenato, patron dell?omonima azienda vinicola di San Benedetto di Lugana.
E? una notizia che mi ha colpito e molto rattristato, perché conoscevo Zenato, inconfondibile con la sua chioma di capelli ormai bianchi, la sua ?ciacola? veneta ed il suo modo schietto e diretto di fare, da tanto tempo, direi almeno una quindicina d?anni e ho sempre apprezzato, in lui, la tempra dell?imprenditore vinicolo di razza, quello che crea un?azienda vinicola, cosa che lui fece nel lontano 1960, e la fa crescere progressivamente sino a diventare una realtà importante e di riferimento nel variegato universo vinicolo del Garda e per estensione della provincia di Verona.
Dire Zenato, oggi, significa indicare una grande azienda con voce in capitolo nel mondo del Lugana, di cui è stato uno dei pionieri e uno dei grandi interpreti, ma anche della Valpolicella, grazie ai suoi Amarone e Valpolicella, oltre al celebre ?Ripassa?, di stile sapientemente moderno. Grande selezionatore di uve e commerciante di quelli tosti, ma anche proprietario di vigneti propri e di un?azienda agricola come la Santa Cristina, 40 ettari di vigneti da cui ricavava i suoi Lugana top e altri vini. Ho diversi ricordi di Sergio Zenato, dovuti a visite e degustazioni fatte nella sua cantina e ad incontri fatti in giro per l?Italia.
Uno particolarmente intenso mi riporta all?agosto del 1999, quando ci trovammo entrambi in Salento, a Guagnano, a porgere l?ultimo saluto ad un amico comune e grande uomo del vino, pugliese e italiano, Cosimo Taurino (il papà del Patriglione e del Notarpanaro ed il re del Salice Salentino) che se n?era andato all?improvviso, lasciandoci sgomenti, il 23 agosto, alla vigilia della vendemmia.
Ricordo la sua e la mia emozione, il nostro essere senza parole, come lo sono ora che so che questo grande personaggio del vino del Garda e di tutto il Veneto, non è più con noi.
Alla Signora Carla, ai suoi figli Nadia e Alberto, già da tempo attivi in azienda, le mie più sentite condoglianze e l?augurio di proseguire, con pari energia e successo, il lavoro avviato e così brillantemente proseguito da Sergio.

La grande notte del rosato: il meglio del Regno delle Due Sicilie
Data:2008-07-15 11:08:22
Description: Io non avrò la possibilità di esserci, mannaggia a me!, impegnato come sarò, sempre in terra di rosati, anzi di Chiaretto, in un confronto tavola rotonda con i produttori di Bardolino. Invito però chiunque si trovi nella Campania felix e abbia la possibilità di raggiungere Battipaglia nel Salernitano, a non mancare oggi, dalle [...]
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Io non avrò la possibilità di esserci, mannaggia a me!, impegnato come sarò, sempre in terra di rosati, anzi di Chiaretto, in un confronto tavola rotonda con i produttori di Bardolino. Invito però chiunque si trovi nella Campania felix e abbia la possibilità di raggiungere Battipaglia nel Salernitano, a non mancare oggi, dalle 21 all?alba, allo stuzzicante appuntamento denominato ?La grande notte del rosato: il meglio delle Due Sicilie?, ospitato martedì 15 luglio 2008 presso ?La Fabbrica dei Sapori?? antica fabbrica conserviera restaurata e trasformata in centro polifunzionale, con spazi dedicati alla valorizzazione e all?utilizzo dei prodotti tipici.
L?evento, In diretta tv su Telecolore e sul canale satellitare 849 di SKY, coordinato dal giornalista del Mattino di Napoli Luciano Pignataro, recente Premio Veronelli, vedrà la partecipazione di un sacco di personaggi che sui rosati del Sud, nelle loro diverse espressioni, hanno parecchie cose interessanti da dire, ovvero

Silvia Imparato: il vino è donna

Antonello Del Vecchio, segreteria nazionale Slow Food

Rita Abbagnale, Slow Food Campania

gli enologi Severino Garofano, Sebastiano Fortunato, Vincenzo Mercurio, Angelo Pizzi, Nicola Venditti: lezioni di rosato

Piernicola De Castris: il Five Roses e la leggenda del rosato

Marco Gallone, amministratore della Feudi di San Gregorio: le bollicine del rosato

Gerardo Giuratrabocchetti, Cantine del Notaio e Roberto Ceraudo, Dattilo: il legno del rosato

Andrea De Palma, Slow Food Castel Del Monte: l’Adriatico in rosa

Francesco Muci, Slow Food Neretum: Rosalento rosato show

e giornalisti, sommelier, operatori, i produttori presenti

Ci sarà anche, verso le 22, un collegamento audio dalla zona del Bardolino, con l?autore di questo blog

Nel corso della serata é poi prevista la presentazione della favola ?Sorrisi di Latte? con Rosanna Marziale, chef Giovanni Lamanna, direttore editoriale Edizioni Spartaco.

In diretta dentro la Fabbrica, a partire dalle ore 20, ci saranno seminari, degustazioni guidate, banchi d?assaggio.
Si parte alle 20, con La filosofia francese, conversazione tenuta dal bravissimo Giovanni Ascione, relatore Ais sulla Francia, che presenterà un seminario sui vini rosati francesi:
Côtes de Provence Réserve 2006 Domaine Saint Jean de Villecroze (cuvée di Cinsault e Grenache)
Touraine Pineau d?Aunis La Rosé 2007 Jean François Mérieau (il Pineau d?Aunis è un vecchio autoctono della Loira molto adatto a rosé speziati)
Vin de Pays des Côtes de Thonghue Les Oliviers 2007 Domaine de MontMarin (cuvée di Syrah e Cinsault)
Champagne Brut Rose Premier Cru Aubry.
E? necessaria la prenotazione telefonando allo 0828/630021.
A seguire, dalle 21, ?Aspettando l’alba?, banco di assaggio dei rosati delle seguenti aziende campane, pugliesi, calabresi, abruzzesi e lucane:

Antica Masseria Venditti

Armando Martino

Azienda Monaci

Azienda Vitivinicola Francesco Candido

Cantina del Taburno

Cantina di Venosa

Cantina Tollo

Cantine Barone

Cantine del Notaio

Colli di Castelfranci

Conti Zecca

Dattilo

Feudi di San Gregorio

Fontanavecchia

Il Poggio

Ippolito

I Vini del Cavaliere ? Casa Vinicola Cuomo

Leone De Castris Vini

Librandi

Masseria Frattasi

Mille Una

Mustilli

Polito

Reale

Santi Dimitri

Terra di Vento

Terredora

Terre Longobarde

Terre Nobili di Calabria

Torre a Oriente

Torre dei Beati

Torre Gaia

Valle dell?Asso

Vestini Campagnano

Villa Matilde

Viticoltori del Casavecchia

C?è anche una parte gastronomica in programma, ovvero Fornelli solo Rosa per gli abbinamenti con i piatti di:

Rosanna Marziale delle Colonne di Caserta

Maria Mone dell?Ex Libris di Capua

Maria Rina del Ghiottone di Policastro, Cilento

Irene Muccilli de La Pignata di Pontelandolfo, Sannio

Franca de Filippis de La Pergola di Gesualdo, Irpinia

Carmela Bruno dell?Osteria La Piazzetta di Valle dell’Angelo, Cilento

Valentina Martone del Megaron di Paternopoli, Irpinia

Antonella Iandolo della Maschera di Avellino

Antonella Principe di Luna Galante di Nocera Superiore

Giovanna Voria dell?Agriturismo Corbella di Cicerale

Donatella Lanza dell?Agriturismo Chiusulelle di Ogliastro Cilento

Rosa Rocco della Tavernola di Battipaglia, Piana del Sele

L?ingresso ai banchi di assaggio è libero.

L?accesso alle degustazioni guidate degli chef per gli abbinamenti piatti-vini è su prenotazione (40 persone/ora).
Prenotazioni allo 0828/630021

Full immersion nel Bardolino: degustazione ed incontro con i produttori
Data:2008-07-14 22:13:43
Description: E? davvero con grande curiosità che ho deciso di dedicare tutta la giornata di oggi ad una full immersion (grande degustazione ed incontro-tavola rotonda con i produttori) nel mondo, che voglio decisamente conoscere meglio, di uno dei vini italiani più noti in casa nostra e nel mondo, il veronesissimo-gardesan-lacustre Bardolino, Doc dal lontano [...]
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E? davvero con grande curiosità che ho deciso di dedicare tutta la giornata di oggi ad una full immersion (grande degustazione ed incontro-tavola rotonda con i produttori) nel mondo, che voglio decisamente conoscere meglio, di uno dei vini italiani più noti in casa nostra e nel mondo, il veronesissimo-gardesan-lacustre Bardolino, Doc dal lontano 1968.
Sarò difatti, come pubblicamente annunciato qui da qualcuno che di Bardolino si occupa da anni, parlo di Angelo Peretti, curatore del blog BarDoc, non nella celebre località gardesana che dà il nome alla denominazione, bensì nella pianura di Sommacampagna, che insieme ad altri comuni (Torri del Benaco, Caprino, Rivoli, Pastrengo, Bussolengo, Castelnuovo del Garda, Sona, Peschiera del Garda, Valeggio sul Mincio) che diventano sedici, ovvero Affi, Bardolino, Bussolengo, Caprino veronese, Castelnuovo del Garda, Cavaion, veronese, Costermano, Garda, Lazise, Pastrengo, Peschiera del Garda, Rivoli veronese, Sona, Valeggio sul Mincio e Torri del Benaco, nel caso del Bardolino Docg, forma l?area di produzione del vino, per degustare nel corso della giornata non meno di una sessantina di Bardolino nelle diverse tipologie (Bardolino e Bardolino Classico, Bardolino Chiaretto e Bardolino Chiaretto Classico, Bardolino Superiore Doc - mi sono risparmiato il Bardolino Chiaretto spumante e Bardolino Novello e Bardolino Novello Classico?).
E quindi, al termine di una prova assaggio che mi auguro stimolante, ampelograficamente e dal punto di vista dei riscontri qualitativi varia (le uve utilizzate sono diverse, Corvina, Rondinella, Molinara e Negrara soprattutto, che poi nel caso della discussa tipologia Superiore Docg diventano Corvina veronese (35-65%) più Rondinella (10-40%), oltre a Barbera, Cabernet Sauvignon, Corvinone, Marzemino, Merlot, Molinara Rossignola e Sangiovese che possono concorrere congiuntamente per un massimo del 10% oer ogni singolo vitigno) avrò il piacere di incontrare i produttori, per una discussione non solo sui vini che avrò provato e sulle mie impressioni, ma sulla realtà odierna, i problemi, le prospettive future di questo classico vino veronese e veneto.
Tante le mie curiosità: capire se la varietà di tipologie del Bardolino (da Novello a Chiaretto, da vino fresco e beverino a più impegnativa varietà Superiore quasi da ?invecchiamento?) siano un pregio o un limite della denominazione, comprendere se davvero il Bardolino Chiaretto costituisca la quintessenza dell?anima ?lacustre? del vino, e poi verificare quale armonia e collaborazione ci sia, nel Superiore Docg, tra le uve autoctone e quelle internazionali, e se l?area più antica, che produce il Bardolino D.O.C. classico e comprende tutto il territorio dei comuni di Bardolino e Garda ed in parte quello di Lazise, Cavaion, Costermano e Affi abbia davvero una ?marcia in più? rispetto al resto della denominazione.
E ancora, visto che tra i produttori aderenti al Consorzio ci sono piccole aziende agricole, imbottigliatori, grandi case, cantine sociali, capire come si armonizzino filosofie e realtà produttive ben diverse tra loro.
Sono persuaso che l?area di produzione del Bardolino, che si può visitare tramite una bella Strada del vino, sia un?area molto interessante e bella da visitare, soprattutto nella bella stagione, e che il vino, con la sua popolarità universale (popolarità che non è sempre sinonimo di grande immagine: nel Regno Unito, ad esempio, non hanno un?immagine sconvolgente del Bardolino?), e la sua storia meriti di essere conosciuto, indagato, ?auscultato? con attenzione.
Sono ben felice che il Consorzio tutela vino Bardolino, con grande disponibilità, abbia accettato la mia proposta di organizzarmi questa degustazione, che vado a fare con assoluta apertura mentale e senza arrières pensées, con quella curiosità intellettuale e volontà di capire che dovrebbe essere sempre, credo, il giusto atteggiamento di un cronista del vino. Che si accinga a degustare Barolo o Brunello di Montalcino, oppure, più semplicemente Bardolino, Soave oppure (altra verifica che prima o poi dovrò decidermi a fare) Gavi.

Sovversivi del gusto: tutto perfetto, mancavano solo bagoss e risotto
Data:2008-07-14 08:27:59
Description: Che dire, mancavano solo il mitico bagoss e magari un bel risotto, fatto ovviamente con un riso ?corsaro?, un supremo Carnaroli che resta eccellente e straordinario anche se il suo produttore è umanamente un po? complicato, per rendere perfetto al 100% anche se lo è stato al 99, il terzo raduno dei Sovversivi [...]
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Che dire, mancavano solo il mitico bagoss e magari un bel risotto, fatto ovviamente con un riso ?corsaro?, un supremo Carnaroli che resta eccellente e straordinario anche se il suo produttore è umanamente un po? complicato, per rendere perfetto al 100% anche se lo è stato al 99, il terzo raduno dei Sovversivi del gusto, che si è svolto ieri, con grande successo, presso quel bellissimo posto che è l?agriturismo Trevisani in quel di Soprazocco di Gavardo, un balcone naturale (vedi foto di apertura: accontentatevi, non sono mica quelli di quel fenomeno di Marco Salzotto, supremo fotografo ufficiale dei Sdg) dove si gode una vista sul lago mozzafiato.
Giornata bellissima, con un caldo giusto, ma non soffocante (e una simpatica pioggerellina rinfrescante di breve durata) sotto il tendone vagamente circense che accoglieva le postazioni dei gustosi sovversivi accorsi all?appello: artigiani alimentari (virtuosi del formaggio, delle norcinerie, delle confetture, dei mieli), sopraffini oliandoli, cultori dell?aceto balsamico, ma anche fior di piccoli produttori, di quelli talmente piccoli che a cercarli sulle varie guide (che questi piccoli solitamente ignorano, troppo impegnate a blandire i soliti potenti) non ne trovereste traccia, ma che invece costituiscano un?altra bella idea del vino. Una ricchezza d?espressione, una purezza, una genuinità e un entusiasmo che in tante aziende collaudate non esiste più.
Cosa ha abbondantemente giustificato il fatto che ieri sia stato, come tanti altri, al raduno? Una qualità umana, innanzitutto, dell?evento, una dimensione, colloquiale, simpatica, autoironica, divertente e divertita, dove si degustava, si assaggiava, si mangiava, si provavano cose ma sempre non dimenticandosi mai che si trattava di vino, di oli, di salumi e formaggi, non della formula magica che salverà l?umanità, e che eravamo lì per il piacere, di pancia e non solo di testa, di mangiare, bere e poi parlarne in allegria.
Detto questo, valeva già la pena arrivare in quel di Gavardo e ritrovare vecchi amici che non vedevo da tempo come il giornalista, scrittore e blogger Michele Marziani, alias Appunti di viaggio, Lino Cantaluppi da Como, grand gourmet e un cuore grande così, Emilia e Giorgio del Segreto di Milia a Savigliano, Giovanni Arcari, intelligente promoter di piccole cantine brescian-franciacortine come Colline della Stella e Cantrina e appassionato di vini gardesani. Poi ho potuto conoscere di persona (sinora ci eravamo parlati solo al telefono) Tommaso Farina, che non chiamerò più, è impossibile, Farina jr, al quale ho simpaticamente intimato di levarsi la cravatta quand?è arrivato azzimato e elegante come se fossimo ad un matrimonio, e sigillata pubblicamente la pax, dopo le nostre beghe di qualche mese fa, con Adriano Liloni, tornato saldamente, se mai qualche minus habens avesse mai pensato di scalzarlo da questo ruolo che tutti quelli che hanno buon senso e buon gusto gli riconoscono, ho potuto dedicarmi all?incontro, spontaneo, festoso, con Sovversivi del gusto di cui conoscevo già la bravura e altri scoperti nell?occasione.
Come sempre all?altezza, chiantigiano e schietto quanto basta, il Salvino 2005 di un Filippo Cintolesi trovato in gran forma e sereno, e assolutamente rivelatorio il suo olio extravergine, con un 2004 (oh yes, un olio di quattro anni) incredibile per freschezza, rotondità e dolcezza, avvicinato da un altro olio, stupendo per solarità ed equilibrio, come quello proposto da un vecchio amico, Giulio Cantatore dell?Enoteca L?Angolo di Vino di Ruvo di Puglia. Buono come sempre e senza nulla da invidiare ad un Soave togato la Garganega Camporengo proposta da quella bravissima produttrice e donna di classe che è Matilde Poggi delle Fraghe, con tanto di moderno e ragionato tappo a vite, intrigante, beverino, sapido, nervoso, molto articolato al gusto il Franciacorta Brut, secco e deciso, delle Cantine Donna Lucia di Clusane, sorprendente per essenzialità, sapido, elegante, con un bel tannino ben rilevato il Nero d?Avola della Masseria del Feudo, più che piacevoli, direi molto ben fatti e intriganti, schietti, assolutamente beverini l?Altea bianco della cantina sarda Altea Illotto ed il Morellino di Scansano (Cabernet free!) dei Botri di Ghiaccioforte, entrambi proposti da quella particolare selezione di piccole aziende di qualità che è la Sorgente del Vino.
Una sorpresa assoluta, beccato ad un banco d?assaggio, dove era presente Filippo Filippi con la complicità di un?amica, Paola Giagulli, addetta comunicazione del Monte Veronese, ma grande appassionata di vini veronesi e non, il Colli Scaligeri Vigna della Brà 2006 della Cantina Filippi di Castelcerino (uno dei grandi cru del Soave), di cui credo che parlerò presto, dopo aver regolarmente visitato ? nonché assaggiato gli altri vini ? l?azienda. Un vino di grande personalità, mineralità, nerbo, uve provenienti da vigneti posti su terreni calcarei e vulcanici, pieno, compatto, pieno di sapore, eppure di grande equilibrio e piacevolezza. Il tempo non mi ha consentito di assaggiare i vini di Elena Parona, alias La Basia, di Puegnago sul Garda, ma parlare con lei e con i suoi figli dà sempre l?idea di trovarsi di fronte a persone perbene e solo en passant ho ritrovato buono, come l?avevo già giudicato, e quanto mai adatto alla cucina bresciana (spiedo e grigliate), il Marzemino gardesano di Emilio Di Martino.
Altri incontri mi hanno poi entusiasmato sotto il tendone, quello con Daniele Segala, animatore della Fucina dei Sapori, enoteca, formaggeria, salumeria di Prevalle nell?entroterra di Salò, barbetta bionda occhi chiari come il mare, e una filosofia, quello dello scopritore, dell?affinatore di formaggi (da urlo una sua cremosissima gorgonzola novarese che ha stupito anche Marziani, che del novarese e dintorni sa tutto) dell?ambasciatore di cose buone, del divulgatore, non pedante, ma appassionato, attento, dalla parte del cliente, considerato come un amico da non tradire, che mi ha colpito. E mi indurrà ad andarlo presto a trovare, per una lunga chiacchierata e tanti assaggi. Infine, anche se di tanti altri personaggi incontrati o solo sfiorati, Francesco Travaglini, ovvero supremo olio e pecorino molisano raccontati, insieme a tante altre cose, sul blog Parco dei buoi, Flavio Calabria, grande norcino della Valtenesi in quel di Muscoline, con salumi come sempre all?altezza, saporiti ma non salati, Lionello Esti dell?Acetaia Terre del Tuono vicino a Reggio Emilia, i padroni di casa, i fratelli Trevisani, posso solo accennare per sommi capi, non posso che concludere con l?incontro che più mi ha emozionato.
Emozionato per i vini, che hanno una purezza, una verità, una forza che mi hanno lasciato senza parole, soprattutto lo splendente, gioioso, succoso Montepulciano Cerasuolo 2007, corallo cerasuolo salmone splendido, naso compatto e fragrante profumato di piccoli frutti rossi, polputo, vivo, rotondo, croccante, goloso, e poi il Montepulciano d?Abruzzo 2005, ovvero tutto quello che vorreste chiedere ? e vi verrà dato ? ad un Montepulciano, ed il Lama bianca 2007, e ancora quel Trebbiano 2005 cui ho già accennato qui.
Tutti vini che chiunque abbia assaggiato e confesso di essermi adoperato perché fossero in molti ad assaggiarli, ha trovato di un nitore, di una piacevolezza, di una personalità rara. Ma emozionato, soprattutto, per l?incontro con quella vignaiola autentica e ragazza dolcissima, timida e schiva che è Cristiana Galasso, alias Feudo d?Ugni, una di quelle persone che con le sue poche parole, i suoi silenzi, la sua tenerezza (e sono complimenti di cui sono stato felice di rendere partecipe la mamma di Cristiana ed un amico abruzzese che l?accompagnava, aiutante in vigna e cantina), il suo testardo rigore e la voglia di fare bene, anche se i numeri sono piccolissimi e l?avventura nel mondo del vino è solo all?inizio, riconciliano con il vivere e non solo con questo strano mestiere di cronista. Guardare questa giovane ragazza, quasi confusa dalle attenzioni e dai complimenti dei tanti che le dicevano brava e manifestavano pieno consenso e sorpresa per il suo operare enoico, e poi assaggiarne contestualmente i vini, è stata la riprova che c?è ancora salvezza in questo mondo del vino furbetto, taroccatore, opportunista, se le idee cardine sono ancora il lavoro, il rispetto della terra e della vigna, l?umanità ed un pizzico di poesia e di sogno in chi vi opera. Meravigliosa esperienza, di quelle che ti fanno bene dentro, al cuore e ti fanno tornare a casa, a sera, felice e più leggero, persuaso, una volta di più, che gli assenti, chi non ha voluto, per motivi vari, più o meno reali o capziosi, partecipare a questa festa, che festa vera è stata, abbia sbagliato, perché non è assolutamente vero che ? gli assenti hann sempre ragione?. Hanno torto e non sanno cosa si sono persi?

Tavel Château de Manissy, quando i rosati durano 4 anni, non solo quattro mesi?
Data:2008-07-13 22:08:58
Description: Ho molto riflettuto sulla ?chiamata di correo?, pronunciata da Mattia Vezzola enologo in Franciacorta ma anche produttore gardesano, verso troppi Chiaretto del Garda ?fatti per vivere pochi mesi?, concettualmente pensati per cantare una sola estate, e magari nemmeno a voce tanto sicura. Sono persuaso che anche se il rosato è una particolare tipologia di [...]
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Ho molto riflettuto sulla ?chiamata di correo?, pronunciata da Mattia Vezzola enologo in Franciacorta ma anche produttore gardesano, verso troppi Chiaretto del Garda ?fatti per vivere pochi mesi?, concettualmente pensati per cantare una sola estate, e magari nemmeno a voce tanto sicura.
Sono persuaso che anche se il rosato è una particolare tipologia di vino che offre il suo meglio da giovane, con la freschezza e l?esuberanza aromatica della sua gioventù, il suo variegato bouquet di profumi, il nerbo sapido del gusto, molti rosati italiani possano benissimo, grazie alle uve utilizzate, essere tranquillamente bevuti e apprezzati, forse addirittura con più gusto, nel secondo anno d?età e addirittura oltre.
Per fare un grande rosato, e so bene che sto per pronunciare una lapalissiana ovvietà, ci vogliono grandi uve, dei terroir importanti, un attento savoir faire ed un pizzico di coraggio e di ?ardimento? da parte del produttore, che abbia l?ambizione di ottenere non un prodotto qualsiasi, ?alla moda?, ma un vino vero, di grande carattere e personalità.
Insomma, quando si è in possesso di tutti questi elementi e la fortuna ed il caso aiutano, si possono produrre vini che non durino, quando va bene, quattro mesi, ma addirittura quattro anni.
Non ho detto casualmente quattro anni piuttosto che tre o cinque, perché una bottiglia di rosato, pardon, di rosé, ritrovata in cantina sabato pomeriggio e aperta la sera stessa mi ha confermato questa evidenza e fatto tornare in mente una bella esperienza dell?estate 2004.
Era agosto e con la famiglia (fu ultimo anno che nostra figlia Valentina, classe 1985, accettò di venire in vacanza con noi) eravamo andati in Francia, in Provence, nella zona tra Avignon, Carpentras, il mitico Mont Ventoux e le Dentelles de Montmirail.
La meta era una table d?hôte, l?Aube Safran, nella deliziosa località di Le Barroux, un piccolo paradiso, poche camere arredate con gusto, una piscina, intorno i profumi della garrigue, della lavanda, degli alberi da frutto e la scoperta che i proprietari, Marie e François, parigini, avevano scelto questo posto da sogno per ricreare un?antica tradizione che si era persa nel tempo, la coltura del crocus sativus per la produzione di zafferano.
Talmente bello quel posto e affascinante la scommessa da tornarci poi a fine ottobre, con Fredi Marcarini, geniale fotografo, per la raccolta dei fiori e le fasi di produzione di safran destinate ad un articolo poi pubblicato su Spirito di vino.
Bene, nel corso della nostra settimana à l?Aube, tra succulente colazioni a base di succo d?albicocca e confetture varie, arance, pere, ovviamente con zafferano, cenette preparate da Marie e giuste bottiglie, scelte con expertise da François, oltre ai consueti giri turistici in questa zona meravigliosa il sottoscritto, che anche in vacanza non si dimentica di essere un cronista del vino, non mancò, con immaginabile ?gioia? di moglie e figlia, di fare qualche puntata a vinose località.
Così me ne andai nell’amatissima Châteauneuf-du-Pape a fare una ricca degustazione un paio di giorni dopo che analoga cosa aveva fatto Robert Parker, e quindi rimandando a fine ottobre due visite con degustazioni nei territori delle AOC Côtes du Ventoux e Vacqueyras, trascorsi una bellissima mattina proprio nella capitale dei rosati francesi, Tavel, dove grazie alla preziosa collaborazione del Syndicat dell?unica A.O.C. interamente in rosé di Francia, il 23 agosto ebbi modo di fare una fantastica degustazione di una trentina di Tavel documentata in questo articolo pubblicato su WineReport.
Per me che ero e sono un rosatista ?antemarcia? (ne ho scritto sin dai primissimi anni Novanta), non come certi ?colleghi? che si sono buttati e hanno ?scoperto? il rosato ora che è diventato trendy e di moda, fu un?autentica goduria, la scoperta di un terroir, quasi mille ettari con tre diverse composizioni del terreno a determinare almeno tre micro-terroir, d?eccezione, di una cultura, di una consapevolezza e di un orgoglio del rosé di cui non trovo ancora traccia in Italia.
Se si fa eccezione per il progetto, cui si sta lavorando sottotraccia e di cui si parla poco, di arrivare in Abruzzo, una delle due capitali riconosciute del rosato italiano, ad una Doc Cerasuolo d?Abruzzo scorporata dall?attuale Doc Montepulciano d?Abruzzo di cui il Cerasuolo è una particolare, splendida modalità.
Bene, questa ?goduria?, abbinata alla gioia di trovare confermate quelle sensazioni e convinzioni che avevo maturato a Tavel, l?ho avuta sabato sera quando dopo aver avvistato in cantina, in uno spazio particolare dove conservo delle bottiglie ?cavia? che dimentico apposta per verificare come si evolvano nel tempo, una bottiglia del Tavel 2004 dello Château de Manissy (uvaggio molto variegato dove accanto a Grenache e Carignan figurano quote minori di Clairette de Cinsault, di Bourboulenc, di Picpoul provenienti da un vigneto di almeno 40 anni d?età, e averla portata a casa la sera l?abbiamo (mia moglie ed io) testata e messa alla prova.
Chapeau Messieurs!, quattro anni ed il vino non solo si è mostrato in perfetta forma, ma si è mostrato godibilissimo, pieno di quel carattere, che è sintesi di frutto-terra-pietra-sole, che rende i rosé di Tavel ?I? rosati di riferimento per chiunque ami le vin en rosé.
Colore cerasuolo corallo vivo con una leggera unghia rubino granata luminosissima, naso succoso, compatto, avvolgente profumato di frutta (cassis, lampone, fragola), ma fresco e vivo, con le sue note leggermente dolci di confetto e mandorla ed una nitida vena salata.
Grande polpa carnosa in bocca, vino che si dispone largo e goloso sul palato, pieno di sapore, energia, consistenza, vinosità molto pronunciata eppure quanta sapidità, quanta vita, che bella acidità a temperare i 13 gradi e mezzo di alcol e a rendere il vino, con la sua veneranda età, ancora bilanciatissimo, piacevole, très agréable.
C?è poco da dire: quando i rosati hanno attributi, personalità e storia durano quattro anni, non solo quattro mesi?

Suvvia ministro Zaia non faccia anche lei il politicamente corretto!
Data:2008-07-12 22:06:38
Description: Suvvia Ministro Luca Zaia, lei che vuole essere concreto e dalla parte della gente, e si è detto pronto a ?sporcarsi le scarpe? occupandosi dei tanti problemi del Ministero delle Politiche Agricole, non faccia anche lei, come tutti, il ?politicamente corretto?! Se mi permette un - disinteressato - consiglio, eviti accuratamente in futuro, come [...]
Content:

Suvvia Ministro Luca Zaia, lei che vuole essere concreto e dalla parte della gente, e si è detto pronto a ?sporcarsi le scarpe? occupandosi dei tanti problemi del Ministero delle Politiche Agricole, non faccia anche lei, come tutti, il ?politicamente corretto?!
Se mi permette un - disinteressato - consiglio, eviti accuratamente in futuro, come ha invece fatto nella vivace intervista al Magazine del Corriere della Sera, accompagnata da una foto che la ritrae in giacca e cravatta e fazzoletto verde padano d?ordinanza nel taschino, mentre brandisce piccone e badile tra i vigneti di Montalcino, di ripercorrere le orme dei suoi predecessori, che sembravano soffrire di un inferiority complex nei confronti di quello che per molti doveva diventare o era considerato il ministro ombra il titolare del dicastero che fu di Alemanno e poi di De Castro.
Sto parlando del ?quasi santo? e del futuro ? e molto contestato ? docente di ?sociologia dell?ambiente e del territorio? all?Università di Studi di Torino, del lider maximo e capataz della golosa associazione della Chiocciola Carlo Petrini…
Se vuole essere davvero diverso, e accreditare un’immagine (credo molto gradita alla gente) di decisionista, che decide senza guardare in faccia a nessuno, infischiandosene di poteri forti, antiche consorterie e camarille, gruppi di pressione e lobbies varie, bene, alla classica domanda di Vittorio Zincone sul Magazine ?a cena col nemico??, non risponda più, come ha fatto, ?Carlo Petrini, di Slow Food. So che è di sinistra. Ma d?istinto sento che c?è qualcosa che ci accomuna?!
Va bene dare prova di essere uomini di mondo e di aver capito come vanno le cose, anche nel mondo dell?agroalimentare italiano, dove tutti, da destra a sinistra, parlano bene di Carlin, ma si risparmi certi complimenti, certi omaggi automatici e riconoscimenti, che ormai fsuonano stucchevoli e déja vu.
A meno che non pensi anche lei, come ha pensato il nuovo Sindaco di Roma Alemanno prima o dopo le elezioni, che una ?benedizione? e un placet di Petrini siano importanti per poter diventare nel 2010 il primo presidente leghista della Regione Veneto?

Provocazione: coprire le vigne valtellinesi per tutelare i vititicoltori?
Data:2008-07-11 08:20:39
Description: Nella Valtellina del vino che domenica ha purtroppo subito una violenta grandinata che ha colpito soprattutto, e duramente, i vigneti della Sassella attorno a Sondrio (Arpepe e Fondazione Fojanini tra i più colpiti), e ha toccato i territori di Montagna, Albosaggia e Caiolo, si registra, come si può leggere da questo articolo pubblicato [...]
Content:

Nella Valtellina del vino che domenica ha purtroppo subito una violenta grandinata che ha colpito soprattutto, e duramente, i vigneti della Sassella attorno a Sondrio (Arpepe e Fondazione Fojanini tra i più colpiti), e ha toccato i territori di Montagna, Albosaggia e Caiolo, si registra, come si può leggere da questo articolo pubblicato nelle pagine di Sondrio del quotidiano La Provincia, (vedi qui allegato Sciopero vigneti) una presa di posizione assolutamente provocatoria. Un vero sasso nello stagno. L?autore è il direttore della Fondazione Fojanini Graziano Murada, che ha proposto una sorta ?di sciopero della vista dei vigneti al fine di valorizzare quello che sta a monte della qualità dei vini valtellinesi e di riequilibrare il rapporto tra produzione e vendite?.
Lo ha fatto, come si può leggere anche in quest?altro articolo (vedi qui allegato lavoro in vigna ) di Daniela Lucchini, in occasione della cerimonia premiazione della ventiquattresima edizione del Ciapel d?Oro che assegna riconoscimenti a viticoltori valtellinesi che si sono particolarmente distinti.
Murada ha lanciato la sfida a nascondere dietro teli bianchi il tesoro dei terrazzamenti, per la maggior parte coltivati da piccoli produttori e le prime risposte sono state molto positive, sia da parte dei viticoltori che dal presidente della Fondazione Fojanini, nonché direttore di Provinea, Introini, fino ad Alberto Marsetti, presidente della Coldiretti e al mondo politico.
In un intervento pubblicato sul sito Internet Valtellina on line, il presidente della Provincia di Sondrio Fiorello Provera ha dichiarato: ?E bravo Murada! Il direttore della Fondazione Fojanini, nonché sindaco di Albosaggia, ha messo ancora una volta il dito nella piaga, sottolineando come, a fronte di 8 milioni di bottiglie consumate annualmente in provincia di Sondrio, la gran parte sia rappresentata da vino prodotto fuori di qui. E? scoraggiante constatare che su una produzione provinciale di circa 3 milioni e mezzo di bottiglie di qualità, anche eccellente, 400mila rimangano invendute?.
Dati innegabili e verissimi, ma vagheggiare una sorta di ?autarchia? come fa il presidente leghista della più settentrionale delle province lombarde dichiarando ?l?Amministrazione Provinciale ha scelto di dare contributi unicamente a sagre, iniziative e feste che utilizzino vino locale. Un piccolo segno, ma significativo della nostra attenzione ai viticoltori e all?intero comparto vitivinicolo?, per tentare di recuperare l?attenzione dei consumatori valtellinesi verso i vini locali (che spesso qualitativamente lasciano a desiderare e profumano ben poco di Nebbiolo di montagna e scarsamente testimoniano uno stile produttivo e un?identità valtellinese?), non mi sembra proprio la migliore soluzione.
Come dice bene Marsetti ?al di là delle provocazioni dobbiamo piuttosto perseverare perché il trio composto da territorio, ambiente ed agricoltura sia il vero punto di forza della nostra valle?. E perché la viticoltura ed i vini valtellinesi sappiano stare sul mercato, con una loro precisa identità, senza forme di assistenzialismo, con un orgoglio produttivo che ancora oggi fa spesso difetto.

P.S.
Claudio Introini, direttore di Provinea mi scrive in merito agli interrogativi da me espressi ieri sull?attività della Fondazione che dirige: ?Caro Ziliani, rispondo con piacere alla domanda che poni nel blog circa l’attività di ProVinea. Per la candidatura UNESCO ProVinea sta procedendo alla stesura di un documento di analisi storico-comparativa che deve dimostrare agli ispettori ICOMOS l’unicità e l’eccezionalità della nostra viticoltura. Intanto stiamo cercando in ogni possibile modo di sensibilizzare l’INTERA filiera produttiva a che si renda conto che condizione indispensabile al riconoscimento a patrimonio UNESCO e alla sua spravvivenza è avanti a tutto la garanzia che il terrazzamento vitatato sia, oggi e più ancora in futuro, mantenuto EVOLUTIVO e VIVO.
E’ un impegno che viticoltori, vinificatori-trasformatori e istituzioni locali devono sottoscrivere per valorizzare attraverso l’unicità del territorio e la sua conoscenza la specificità dei vini ivi prodotti. Di tutto questo avrò però grande piacere di parlarne in occasione di un prossimo eventuale incontro. Cordialmente Claudio Introini?.
Attendiamo con fiducia l?incontro e ulteriori notizie?

Good Grape Goes on Hiatus
Data:1970-01-01 00:00:00
Description:

“Life is what happens to you while you’re busy making other plans” said a very wise John Lennon and that’s exactly what has happened with me. My life has kept apace, even as I’ve made plans to be a respected wine writer.

By most standards, 2011 has been a very good year. I was a three-time finalist in the Wine Blog Awards, earning notice in the Best Overall Wine Blog, Best Industry Blog and Best Writing categories. I started contributing a wine column to Forbes.com. This site was named the 2nd most influential blog (and most influential wine blog) out of 4,000 blogs in a 2011 Wine, Beer and Spirits study by eCairn, a software company specializing in community and influencer marketing. I was a panelist at Vino2011 in New York City, I won a scholarship to the Wine Writer’s Symposium in Napa Valley, and I turned down enough worldwide wine trip offers to fill a two-month calendar.

Yet, wine writing has exacted a toll. I approach anything I do with a zeal and fervor that ensures me the success that I want and I’ve treated my wine writing as a full-time second job, to go alongside the job that I already have that requires 50 + hours a week.

Balance isn’t something that I’ve ever been very good at—possessed of an unassuming mien, a Midwestern work ethic, and a mental make-up whereby I cast myself as the underdog means that I am continually trying to prove something to myself, often times at the expense of real, true priorities.

Even more challenging is the fact that my standards for myself have been raised even as I’ve honed my writing chops. Instead of figuring out a system to find time shortcuts, the amount of time it takes for me to write has become more deliberate and expansive while my interest in writing has become more professional in nature – less blogging and more credible journalism requiring more work to exceed the bar that I’ve set for myself.

The net result of this, after full-time job plus wine writing, is the rest of my life has received scant attention for nearly seven years and I’ve created a nearly untenable situation for myself, a set of internal expectations that I can’t live up to, requiring a time commitment that I can’t manage.

However, most importantly, the expectations and time commitments that I have assigned to my wine writing isn’t fair to the other people in my life – notably, my incredibly supportive wife, Lindsay. She has been a saint the past six years, my blogging encompassing nearly the entire duration of our 6.5 year marriage. But, she is long overdue a husband that takes the trash out without prompting!

I’ll be around the Internets – commenting on wine blogs, doing the Twitter thing, staying connected on Facebook and I’ll probably start engaging more actively on CellarTracker and on the WineBerserkers message board, but I’m taking a hiatus from wine writing to recalibrate, shifting my time to the things that are the most important to me: Family and career.

Jeff

Content:

Old World vs. New World in More Ways than just the Wine
Data:1970-01-01 00:00:00
Description:

In the increasingly close quarters of our global village, Europe is responsible for bringing at least three different substantive and prodigious professional wine journals to market over the last several years. Each is written by a ‘Who’s Who’ of wine experts. Meanwhile, stateside, the U.S. has experienced an explosion of pithiness with amateur wine writers writing online.

This juxtaposition becomes relevant after reading a recent post titled, “Are wine blogs going tabloid” by professional wine critic and writer Steve Heimoff. In his brief post, with a decidedly American point of view, Heimoff summarizes his thoughts with the rhetorical query, “Why do certain bloggers revert to sensationalist stories that don’t, in the long run, matter?”

Good question. The easy conclusion suggests that controversy and hyperbolically bombastic articles lead to attention and traffic.

Certainly, two recent books that I’ve been reading bear out this discouraging notion: Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage and Celebrity, Inc.

Both books cover similar ground in examining how brands can subvert the 24-hour news cycle for business benefit and how the 24-hour news cycle has been subverted by celebrities using easy technology while leading our news culture into tabloidesque territory.

When considered with Heimoff’s point, it is an easy deduction to suggest that 1 + 1 does in fact equal 2 – the sensational does sell and, by proxy, online amateur wine writers are a reflection of our larger media culture.

However, in suggesting this, there is at least one bigger contextual point being missed as well as a caveat. First, it’s an exclusive view that doesn’t take in the totality of the global wine media village and second, while sensationalism may sell, the lascivious isn’t always what’s shared.

No, it seems our schadenfreude and more primal instincts are kept private, while our shock and awe comes to the fore, at least according to one study.

The Wharton School at the University of Pennsylvania recently examined the most emailed articles on the New York Times web site in March of this year (link initiates a PDF download), looking for the triggers for what causes somebody to share an article, what makes one thing more viral than another?

Their conclusion? Positive content is more viral than negative content, but both, in general, are driven by “activation” – the notion that high arousal (emotive pleasure or outrage) drives shareable content. According to the research abstract:

Content that evokes either positive (awe) or negative (anger or anxiety) emotions characterized by activation (i.e. high arousal) is more viral. Content that evokes deactivating emotion (sadness) is less viral. These results hold (dominance) for how surprising, interesting, or practically useful content is, as well as external drivers of attention.

This brings us back to my earlier mention regarding the European wine journals that have come to market in recent years. Simply, they’re an antidote to the U.S. proclivity for the vapid.

The World of Fine Wine, the family of Fine Wine magazines based in Helsinki and Tong based in Belgium all represent an Old World counterpoint to what can be deemed as the extemporaneous and superfluous coming from the New World.

As Tong publisher Filip Verheyden notes in the Tong manifesto (link initiates a PDF download) :

We live in times of “instant” gratification. If we want to talk to someone, we pick up our mobile phone wherever we happen to be. If we want to know something, we click an internet button. We’re going at 200 km per hour.

What we seem to forget in this race against time is the trustworthiness of this quickly-acquired knowledge, and that is something we have to find out for ourselves. But who takes the time to do it?

…The articles that appear in Tong demand the reader’s attention. You can’t read them fast and put them away; you have to take the time to understand. I’d say it takes an evening to read and think about each article. These are not issues to put in the recycling bin. Even after five years or more, each will continue to convey the essence of its theme…

The World of Fine Wine and Fine Wine magazine are both similarly endowed with length and verve.

My takeaway based on the Wharton research and the stunning dichotomy between what we’re seeing in the U.S. vs. European wine content is two-fold:

1) The sometimes sensational aspect of online wine writers, especially domestically, should heed the research and focus their pot-stirring ways on matters that provoke an emotional response from readers, ideally with a positive consequence – like HR 1161 for example instead of tired, lame attempted zingers aimed at Robert Parker.

2) In addition to a legacy sensibility about the nature and style of wine, the Old World is also drawing a culturally defining line in the sand in how they view and report on wine – it’s with substance, permanence and integrity.

The conclusion is anything but. However, as the world becomes a smaller place and the U.S. and our wine media becomes a part of the world chorus, losing lead vocal, I would hate for our place in the gallery to be rendered completely voiceless based on a lack of substance which is the seeming trajectory that we’re on.

It’s just a thought…

If you’re interested in seeing an example of Tong’s long-form think pieces, you can see examples here, here and here.

Content:

Australian Wine: The Once and Future King?
Data:1970-01-01 00:00:00
Description:

You’ve never heard of Campbell Mattinson: He’s a young, urbane Australian wine wordsmith who forsakes the academically erudite and plaintive wine writing style of legends past for a muscular writing style that is jocularly loose yet incisive, showing every bit of the wunderkind talent of his global English-language contemporaries, Jamie Goode and Neal Martin.

Likewise, you probably haven’t heard of Mattison’s *new* wine book, Thin Skins: Why the French Hate Australian Wine first published in Australia in 2007 and now just released in America.

Seemingly stillborn upon its October publishing date in the states and updated with a scant epilogue where the author notes, “The headiness described in the early passages of this book is now long gone,” the book formerly offered in situ context on the boom and looming bust of the Australian wine landscape and is now something of an ipso facto think piece on the manifested reality.

With recency in absentia as one negative checkmark, Thin Skins as a body of work brooks no favors for itself either. Even when first published four years ago, it represented a compendium of articles and profile pieces, individually quite good, but collectively never quite transcending its constituent parts, especially one that supports the premise of the title. And, unlike its subject matter, time has not aged the book into cohesion.

Worse still, brought to the U.S. market by publisher Sterling Epicure, the book is likely supported with little more than the gas it takes a truck to drive a meager allotment of books to an Amazon.com warehouse and the dwindling number of Barnes & Nobles that still populate the landscape, a veritable line item in an editors’ fourth quarter publishing spreadsheet under the header, “wine.”

Thin Skins seems destined for a hastened half-life and quick retreat to the remainder bin at Half-Price Books…it’s an ignoble fate heaped upon by my damnation.

But, I’ve feinted purposefully, misdirecting by caveat because, despite everything I’ve mentioned having some inherent truth(including the author being very talented), Thin Skins is a wildly entertaining book that delivers on providing a teasing glimpse into a distinctly Aussie viewpoint on the factors that led to the Australian wine boom (Parker points, market forces, greed and drought) and in so doing the author makes three key points worth repeating:

1) The Aussie wine industry, save for its Gallo-like equivalents, is NOT happy about their country’s production being viewed globally as syrupy supermarket plonk

2) Our U.S. perception IS NOT reality regarding Australian wine; their wine industry has an abundance of refined, terroir-based wines from small vintners

3) The Aussie wine business will rise again on the international scene (in an entirely different form).

One key takeaway for me from the book is that Australia is remarkably similar to the U.S.

In the U.S., some reports indicate that 90% of the wine sold is “corporate” wine, the kind found at supermarkets across the country. However, what IS different is that 90% of our national conversation about wine focuses on the 10% of the wine production that ISN’T in the supermarket i.e. everything non-corporate – the boutique, artisan and interesting.

Yet, when it comes to Australian wine, we don’t continue our conversation about the small and beautiful. Instead of talking about the superlative, we view their entire country production through the lens of the insipid, the Yellowtail and other critters that cost $6.99 at Safeway.

American wine consumers would be rightfully indignant if the world viewed our wines not as we do, a rich tapestry, but as industrialized plonk from the San Joaquin Valley.

This is where Australian wine is at today—a ‘perception is reality’ mistake of colossal proportions.

While offering an abundance of stories from small producers along the way, Mattison suggests that while it may take time, with Australia having 162 years of winemaking history, the day will come, sooner rather than later, when Australian wine forsakes its near-term reputation and is viewed on the world stage as a wine producing country that can proudly stand next to its New World peers.

I wrote recently that I’ve noticed a slow change in tenor from American influencers regarding Aussie wine, they’re becoming more sympathetic, they’re starting to speak less dismissively and more optimistically and holistically about Australian wine, discussing the merits and great diversity in the land of Oz.

Recent Symphony IRI sales data bears this out as well. According to a Shanken NewsDaily report from this week, Australian wine in the $15 - $19.99 category rose 23% in September. In addition, growth is coming from varietals not named Shiraz (see also syrupy supermarket plonk). Instead, Semillon, Riesling and Pinot Noir are showing growth.

Still, it’s not the land of milk and honey here in the states for Aussie wine, as it once was. Overall sales are down by volume and dollars, but as Mattinson alludes the correction in the U.S. market isn’t going to be pretty, but it will be healthy and it’s quite possible that Australia will decrease in overall volume and dollar sales from persistent decline at the low-end for years to come as the high-end grows, but not at a rate to replace what was lost.

The net sum of that doesn’t balance a spreadsheet, but it does balance mindshare.

Pick-up Thin Skins if you want to get turned on to a great wine writer while also enjoying a greater understanding of Australian wine – where it has been and where it’s going—perhaps not as a future King, but definitely not in its current role as court jester.

Campbell Mattinson’s Wine Site: The Wine Front

Content:

Field Notes from a Wine Life ? Cover Story Edition
Data:1970-01-01 00:00:00
Description:

Odds and ends from a life lived through the prism of the wine glass…

The Wine Spectator Affect

When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.

Using Wine-Searcher, CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.

For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.

In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September. By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).

Likewise, interest at CellarTracker increased, as well. The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.

Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.

What does this all mean? Good question. The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.

In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.

It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time. It’s perhaps obvious, but not adhered to.

Wine Labels

To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness. While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me. In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests.

What say you about progressive labels? Like ‘em? Loathe them? I placed a poll to the right.

Below is a slide show of winners from the recent International Wine Label Design competition.

Reconciling the Contradiction

I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.

These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.” Help!

Content:

Field Notes from a Wine Life ? Autumnal Equinox Edition
Data:1970-01-01 00:00:00
Description:

Odds and ends from a life lived through the prism of the wine glass…

The Power of Intent in Biodynamic Wine

I wrote a heady post in September about Biodynamic wine. The story is too complicated to summarize here (link to post), but one of the things that I touched on (and that interests me on an ongoing basis) is the notion of “intent” in the vineyard particularly as it relates to viticultural quality and Biodynamic preparations.

They say that you can taste “love” in a food dish, so, while not scientifically quantifiable (at least not yet), it stands to reason that extra attention and loving preparation with BioD preps. might have a positive benefit on the vines and subsequently the wines.

This notion of intent isn’t my idea; I culled it from Voodoo Vintners, Katherine Cole’s Biodynamic-related book published earlier this year (she has a different supposition about ‘intent’ than I do). A passage from the book notes, “The belief is that the preparations aren’t merely herbal treatments for plants; they’re carriers of the farmers’ intentions, which have been swirled into them through the powerful act of stirring. While it isn’t a requirement for Demeter certification, intention is that little bit of witchcraft that separates the most committed practitioners from the unbelievers.”

My point in September and my point now is that “intent” isn’t witchcraft, its science – science that is still emerging and not completely understood.

To that end, I read an incredible, eye-opening, mind-bending article in the current issue of Time magazine about a new technology device called the BodyWave. An iPod sized device, the BodyWave is based on electroencephalography (EEG), the study of how brain activity excites neurons to emit brain waves that travel the central nervous system and can be measured.

So, here’s the thing. Not only can this BodyWave device measure the fluctuations in the brain’s electrical activity, but when connected to a computer it can perform functions based on brain waves.

It’s a holy crap moment to realize that by focusing brain activity somebody can shut off a valve in a nuclear power plant, via computer, with the power of their mind, as elaborated on in the article.

The full Time magazine article is subscriber-protected (darn publishers that try to run a business…), but the intro. to the article is available here.

I’m a liberal arts guy, as far removed from science as one can get by education, vocation and lifelong learning interest, but I do have the ability to suspend my disbelief and it seems likely to me that in 10 years’ time the Biodynamic conversation is going to be around an entirely different set of conversational conditions than the current ‘bunkum vs. belief’ precept that we have now.

On Knowledge

I’ve never reconciled the “demystify” vs. “knowledge frees you” debate as it relates to wine. Many will say that wine is needlessly overcomplicated for the average consumer and the arcane aspects act as a barrier to entry.

Well, sometimes you find defining wisdom in the unlikeliest places.

Scott Adams, the creator of the cartoon Dilbert, noted in a blog post recently what I’ve thought, but have never been able to say quite so eloquently.

Indeed, you are what you learn. You don’t have to know much about wine to drink it, but it sure makes it that much more enjoyable if you lean into the door…

Thanksgiving Wine Recommendation

Thanksgiving is the wine world’s national holiday. I get that. It’s my favorite holiday, too. But, the attendant wine pairing articles are exhausting. Does it really matter what you drink with Thanksgiving dinner? Nope. If it did, somebody, anybody would care that I’ll be having Sparkling Rose, German Riesling and New Zealand Pinot, but, really, nobody cares. At the end of the day, the below picture encapsulates what really matters when picking a wine for Thanksgiving (Hint: Focus on the food).

It Was a Good Week for Lot18

My eyes bugged out like a virgin at a nudist camp when I saw that Lot18 secured $30M in additional funding. That money coupled with clarification from the California Alcohol Beverage Control (CA ABC) on some wonkiness in legalities, means the first week of November 2011 will go down as a watershed moment for Lot18.

Perhaps equally interesting to me is a passage noting, “Radical Transparency” in an email sent to Lot18 members from Lot18 (ostensibly founder Phillip James). The email noted:

As Lot18 moves into its second year of existence, our goal is to ensure that, with more money in the bank and compliance questions behind us, Lot18 can continue to deliver on its responsibilities to our suppliers and to our members alike. We must hold ourselves accountable to ensure we maintain trust with everyone who produces and consumes goods offered by Lot18.

We do this through a policy called Radical Transparency, which simply involves sharing more than was once considered wise. We believe in this because it drives our focus and ensures that all of our employees and our members feel that they have a role in shaping our future. Together we can create a service that will not only help you find great value, but also encourage you to spread the word to friends and family so that they may also share in the delight.

We’re all aware of “transparency” as an online buzzword the last several years. It’s a word that has been co-opted, commoditized and rendered meaningless, as well. It seems, transparency is really code word for faux sincerity and empathy and that makes adding the modifier of “Radical” to transparency all the more interesting.

These days, every new business success story comes with hagiographic mythologizing and I wouldn’t be surprised if, in this area, “Radical Transparency” is where Lot18 stakes their claim. After all, culture and customer service is already taken by Zappos.

Yet, radical transparency isn’t a new concept either. If you’re interested in seeing how a hedge fund called Bridgewater Associates (founded by Ray Dalio) has codified a brutally honest feedback loop see this profile piece from New York magazine and Dalio’s 123 page “Principles” document (worth the read).

Content:

Shut the Front Door: A Vinsane, Pay-it-Forward, Drinks 4X the Price Wine Recommendation
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The problem with sleuthing out good wine under $10 is the recommendations usually come with provisos like, “This is pretty good for the price,” or “This isn’t bad for the style of wine.” Rare is the time that a wine recommendation for vino under $10 is just, “This is a fantastic wine.”

Who can blame the wine recommender for their caveats and written sleights of hand when they’re left to tout the middling amongst the insipid; the redemptive within the felonious? It’s like the back-handed compliment from the parents of an axe murderer who note plaintively from the front stoop, “He has a good heart.”

Adding insult to this injury, it seems like nearly all domestic wines under $10 are manipulated to appeal to a demographic. Far too often, they are oak chipped to a formula, softened, vortexed and plumped back up into a wine beverage complete with a label that screams, “Benignly vague and blandly appealing. I am inoffensive to a large group of people.”

And, forget about pairing under $10 bottles of vino with food. Do so only if your idea of wine pairing centers on condiments with artificial coloring and HFCS, so duotone are the wine flavor profiles.

When it comes to what should be reliable international value wines, forget about it – most of them aren’t even has-beens, they never were. France and Italy – I’m talking to you. For a sawbuck, these are sad, middling, barely potable wines evocative of an athlete whose entire identity is wrapped up in jockdom, but for whom life’s fate never provided him acclaim beyond the local playground. The fact that these wines often taste like a sweaty gym sock may, in fact, be no small coincidence.

Harrumph.

What I want is what most wine consumers want: A non-spoofulated wine with quality that stands on its own—a good wine at $9.99 that is a good wine, period. No half-hearted caveats associated with it. If the wine pairs with dinner, instead of being a digestif, all the better. Tie me up, spank me and call me Shirley if this mystical and elusive under $10 wine also has any of the following characteristics: Organic, old vines, unfiltered, native yeast, judicious oak, and complexity whilst being food-friendly.

I’m pretty sure I won’t have to have any dalliances in the wine S&M dungeon save for one emerging country.

Recently, I started to see glimpses of where quality, inexpensive wines might be coming from in the future when I tasted through a sampling of wines from the Navarra region of Spain. One $5 bottle of wine was so screamingly good it defied the law of reason.

And, then, I received a recommendation for Masia de Bielsa’s 2009 Garnacha, a Spanish wine from the Campo de Borja area in the Aragon region of Spain, southeast of Navarre and La Rioja. Adam Japko, a wino friend and author of Wine-Zag, and I did some horse-trading on bottles and he threw in a bottle of wine in a wine shipment to me and noted, “Curious what you think of this…”

What do I think? I think I owe you favors to last a month of Sundays for turning me onto a beauty.

Of course, wine recommendations don’t happen in a vacuum and the Masia de Bielsa 2009 Garnacha is no different even if it follows a certain circuitous Internet-borne dynamic that seems unusual even in this day and age of “brand vs. land, there are no secret wine values anymore…” online battle.

Jose Pastor is a wunderkind (30 years old) wine importer with a fast growing reputation amongst wine insiders for his portfolio of Spanish wines that are typically natural in style – producers who farm organically when possible, emphasize terroir, use ambient yeasts, filter sparingly and use minimal oak. In other words, his wines, and especially his inexpensive wine selections, are the anti-brand. Or, should I say, “They’re the antidote to brand wines.” The good stuff.

Jose’s wines won’t have an end-cap in stores with promotional materials, nor will they follow you on Twitter or ply you with faux-flattery for a “Like” on Facebook. Ditto that for Pastor playing the points scoring game. He doesn’t do it. The wines and wineries in his portfolio simply represent something good and honest and rely on smart trade buyers who know good juice when they taste it and are interested in paying that forward to consumer’s one bottle at a time.

This formula isn’t a recipe for getting rich, but it is a recipe for long-term, slow-burning growth based on a purity of vision.

When Richard Schnitzlein, a longtime wine buyer in the greater Boston area, took over the wine section at Ferns Country store in Carlisle, MA in early 2011, he started to remake the selection of wines on offer and that meant much more diversity, spreading the selection from two distributors to 14 over a seven month period.

A part of that remaking was to engage Genuine Wine Selections, a wine distributor in Massachusetts, who carries the Jose Pastor portfolio.

When Genuine Wine Selections partner Dennis Quinn showed up at Ferns in the spring with samples to taste, the ’09 Bielsa was a part of the mix.

Enamored, Schnitzlein started stocking the wine. “Initially (the Bielsa) was a hand sell, but (it) soon became a wine that people were asking for,” he noted.

Japko was turned onto the Bielsa from Schnitzlein and mentioned the Bielsa on his site in June. A September Ferns promotion dropped the price on the Bielsa from $11.99 to 9.95 and that yielded 15 cases of the Bielsa moving through the door for Ferns including a stock-up from Japko.

Within a week of receiving my bottle from Japko, I had taken to the Internet to find this wine and I bought a ½ case online from Marketview Liquor in New York state who sells it for $7.99 a bottle.

I’ve gifted a bottle to a friend at work, and, well, I’m writing extensively about this vino, too – my own pay-it-forward juju for having been tipped off to this wine.

The moral of this story? Finding a gem of a wine for $10 or under isn’t a hopeless process, but you do have to sift a lot of muck to find the gold nugget. In my opinion, you’re more likely to find a gem by keeping your ears open for word of mouth recommendations from wine-inclined friends or a local wine shop then to take to the wine aisles of your supermarket wine section playing brand roulette. Here, the internet and Wine-searcher.com is your friend, as well. In addition, Spain is a country that is producing some excellent wines across all price tiers, and my very recent and very anecdotal track record at the lower-end has been very good. And, finally, it pays to know people. It pays to know what Jose Pastor is all about, and it pays to know the Richard Schnitzlein’s and Adam Japko’s of the world who freely share where to find the good stuff, even if finding the good stuff requires an Importer in California, a wine buyer in Massachusetts, a generous friend and internet ecommerce.

2009 Bielsa Vinas Viejas Garnacha

Huge, pure nose with mulberry juice, black cherry, orange peel, earth and a meaty savory quality that gives way to an expressive palate with plum, black cherry, spice and fresh squeezed orange juice. The finish lingers with plum, pepper and earthiness. This is a varietally correct, gorgeous, natural, unfiltered wine that screams for food and would be a bargain at 4X the price. Highly recommended. At under $10 a bottle, you’d be foolhardy not to find this wine.

Content:

Field Notes from a Wine Life ? Media Edition
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Odds and ends from a life lived through the prism of the wine glass…

Rex Pickett

If you’re not reading Rex Pickett’s (author of Sideways and Vertical) blog, you are officially remiss.

Pickett is a gifted writer who cranks out perfectly incubated long-form posts with turns of phrase that are both wry and rich, offering insight into the machinations of publishing, film and stage that few culture vultures grasp.

Pickett recently wrote an extensive (3900 word) post on the reasons why a film sequel to Sideways (directed by Alexander Payne) would not be made from Vertical, Pickett’s book sequel. In doing so, Pickett offered a discursive meditation on Payne’s artistic pathos and the factors that may be playing into Vertical’s stall on the way to celluloid.

Unfortunately, Pickett removed the post after re-publishing a second version that deleted much of the armchair psychologist rumination he originally channeled from Payne’s psyche. An email inquiry to Pickett on why he removed the post (in either iteration) has gone unanswered.

If I were a muckraker, I would publish the post because Pickett’s deletion of the post from his site did not delete the post from RSS feed readers like Bloglines or Google Reader. But, I’m not a muckraker…

Hopefully, Pickett will revisit the topic in a manner that is less confessional and more elucidation because it was worth the extended read time. Until then you can read the other posts on his site and gain tremendous insight into the vicissitudes of the publishing process, what the afterglow is like after capturing the cultural zeitgeist and how he’s helping bring Sideways to the theatre with a stage version.

It’s definitely recommended reading.

A Discovery of Witches

While we’re on the topic of books and authors (and with Halloween around the corner), a reinforcing mention goes to Deb Harkness of Good Wine Under $20. Earlier this year a little book she wrote called, “A Discovery of Witches” was published and immediately shot up the best sellers lists. The movie rights were acquired this summer by Warner Bros, likely securing Harkness’ financial future in the process.

While I read fiction infrequently (the last fiction book being Vertical by Rex Pickett), those that I know who can tell the difference between kindling and a classic call A Discovery of Witches “mad genius.”
Any conversation about a wine blogger doing good should begin with Deb Harkness who is now dabbling in rarified air. Pick up her book if you haven’t yet.

Bargain Wine Books

There’s little doubt, in the prolonged US economic malaise we’re experiencing, that “value wine” and “bargain wine” are hot topics. Heck, an entire channel of business has been defined with “Flash” wine sale sites. Given that, it shouldn’t come as a surprise that a couple of wine books would be published with this specific focus.

What is a surprise is that the books are authored by wine writers with real chops engaged in offering a deeper narrative than the slapdash compendiums of wine lists that has passed muster in years gone by.
Just in time for the holidays, Natalie MacLean has Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines publishing on November 1st and George Taber, a wine writer on a tear with his fourth book in six years, has A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks publishing on November 15th.

An Idea worth Duplicating?

Celebrity deaths come in threes and new wine ideas come in twos.

We’ve seen this duplicative market entry in recent years with winery reservation systems CellarPass and VinoVisit and now we’re seeing it with quasi-wine search engines.

WineMatch and VinoMatch are both in the early stages of launch purporting to help a consumer match their likes with wines they might enjoy.

Meh. The problem with these sites isn’t that consumers don’t need help finding a wine they like, the problem is that most wine consumers don’t understand what kind of wine they like. Yes, it’s the tannins that dry the back of the mouth and its residual sugar that makes that K-J so delectable…

By the time consumers figure out their likes and dislikes graduating beyond the “go-to,” they don’t care about having somebody help them “match” their wines to their tastes because they’re on their own adventure.

It’s just my opinion, but these sites face looooong odds of finding consumer success and short of the slick willy seduction that happens with some wineries who haven’t been bitten and as such aren’t twice shy, they won’t find *any* success. But, I’ve been wrong before, at least once.

Pictures and Pithiness

While we’re on the topic of online wine services, I’m not sure whether I should be happy or aghast that I’ve been a habitué of the online wine scene for long enough to see a derivative – it’s like watching a remake of the movie Footloose when I was saw the original in the theatre.

There’s a new wine site called TasteJive that takes the concept of a wine blog called Chateau Petrogasm, popular in 2007 and 2008, to new heights.

Around the premise that a picture is worth a thousand words even if that picture has nothing to do with wine, they have created a site that provides nothing but visual metaphors with a 140 character description for finding wines you might like.

I loved the idea of Chateau Petrogasm, I like the idea of a perfectly crafted 140 character slug, but I’m very uncertain about the community aspect of TasteJive—the users who control the uploading of pictures and descriptions.

As noted mid-20th century photographer Diane Arbus said, “A photograph is a secret about a secret. The more it tells you the less you know.”

Not exactly a recipe for success in bumping into a wine.

Content:

On Self-Actualizing Wine Interest, Purple Pages, the Kindle Fire and Gutenberg
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While it has been cited that we’re living in a “Golden Age” of wine writing, what is interesting to me these days is NOT the subject of wine writing.

My interest is in a broader understanding of the consumption of the wine writer’s output – self-identified wine interest by consumers who are seeking out wine information. This is a seismic shift more important than the vagaries of who writes what, where, when and for how much.

Something much bigger and amorphous is at work.

It used to be that people self-identified by their job or some other affiliation that produced recognition from others, a status-marker of sorts—“I work for IBM, I have two kids and we’re Protestant.”

However, nowadays, people, principally online (which is moving center stage in our life), are self-identifying by their personal interests which, often times, diverges greatly from their profession and their family situation.

Look at Twitter profiles or a body of status updates from somebody on Facebook. People are no longer duotone and defined by work and family. They’re multi-layered and complex and defined by their interests. The modern day self-description goes something like this: “Passionate about wine and travel. I build furniture, follow the San Francisco Giants, and work in a non-profit by day. I also volunteer to ensure clean water for sub-Saharan Africans. Dad to two wonderful kids”

In diamond-cutting terms, it’s more Peruzzi than table cut and it seems we’re all on a journey to be the most interesting ~~man~~ person in the world.

This kaleidoscopic advancement in sense-of-self is a very important development because, on an individual level, we tend to project externally how we see ourselves in the mirror. By stating publicly online that we’re a wine enthusiast, a foodie, a jazz lover, who does dog rescue and loves college football with a fascination for all things digital, it’s like writing down a goal. A goal written down means something to most people and people are likely to actuate their activities around it, even if aspirationally.

This is a very subtle point and I hope I’m conveying it faithfully: Societally, we’re changing how we view ourselves, we are stating how we view ourselves and consequently we’re more likely to pursue knowledge around those interests because we’ve put it out there.

In Maslow’s Hierarchy of Needs, we’re all self-actualizing.

So, when it comes to wine writing, while I’m very happy for Alder Yarrow’s assignment in writing a monthly column for Jancis Robinson’s Purple Pages, I also tend to look at it within a much broader context because there will be more Alder Yarrow Horatio Alger-like stories in the years to come.

More to the point however, and within a bigger picture, what Alder writes now and in the future on his own site or at Jancis’ site is likely going to be viewed by an increasingly larger audience who, based on the aforementioned self-actualization, have become more inclined to seek a wide-range of information that supports a myriad of personal interests, including wine.

This online growth in information-seeking is, indeed, a very good thing particularly for the wine business who is caught up in a focus on Gen. Y, when the more important point is that there is a mass of people of all ages who have increasingly ready access to information online that allows them to easily pierce the veil of wine. And, the implications for that for shouldn’t be understated because the view of the wine world is likely to be altered to be much more inclusive of all types of viewpoints – think the streets of New York instead of Pottery Barn.

The Kindle Fire tablet by Amazon.com may represent the next step in this evolution, driving the potentiality of mass on-the-move content delivery. No, it’s not as important as the printing press or any other God Complex hyperbole that is assigned to Steve Jobs, but it’s an important step forward nonetheless.

Where laptop computers are functional machines designed to execute work, and tablets (like the iPad) are a lightweight, portable device that act as a multi-functional hybrid between a smartphone and a laptop, here comes the Kindle Fire which is a device designed almost exclusively for content consumption, all kinds of content – blogs, digital magazines, digital books, videos, music, etc.

The Kindle Fire, to me, is a device that enhances the trend we’re seeing in the increased complexity of how we define ourselves because here’s a device that lets users pursue content around their interests anytime, anywhere and it’s reasonably affordable at $199, at least half the cost of other tablets on the market.

For example purposes, let’s say I have an interest in German Riesling, but I don’t really want to buy another paper-based book because I already have a stack of 14 books at my bedside that I haven’t read (or, perhaps, I don’t buy that many books, period). Likewise, it isn’t convenient for me to read a book on my laptop because, well, that’s not really a form factor that works for me because I’m already hunched over my laptop for 12 hours a day. In addition, I don’t want to print out a 150 page pdf because that’s paper I have to carry around. Previously, with all of the aforementioned caveats, I would have let a deep dive into knowing more about German Riesling be a fleeting thought—an opportunity that would lay fallow.

Ah, but the Kindle Fire will let me consume this German Riesling content in a nice, portable, convenient, lightweight manner that is designed to do expressly that. I’m now looking forward to pouring through Terry Theise’s 2011 German Riesling catalog and reading part II of Mosel Fine Wines 2010 vintage report.

All of this distills down to an essential takeaway: When Johannes Gutenberg invented the printing press with movable type, the tangible output was the ability to have ready access to print books. However, the bigger impact was the spread of knowledge which led to the Renaissance period which inalterably changed the culture of the world.

That’s where I think we’re at now, particularly with wine and the spread of information. The conversation can be about who is writing and where they come from, but the conversation with far greater impact is what the end game is for this mass adoption of personal nuance lived out loud.

In simpler terms, the wine writer, like Descartes in the Renaissance era, had a great, lasting influence, but the Renaissance period was much bigger than Descartes.

The key for the wine business in this seismic shift in wine affiliation and the pursuit of information thereof is to decide whether they want to support the status quo and perpetuate business as usual or open themselves to all kinds of thought.

Wine writers already are and so are the consumers seeking out this information.

Content:

Field Notes from a Wine Life ? Power Structure Edition
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Odds and ends from a life lived through the prism of the wine glass…

Naked Wine and Occupy Wall Street

It’s not hard to notice the parallels between the natural wine movement and Occupy Wall Street - both are valid causes sorely lacking coherence and a rallying point that would move them from fringe head-scratcher to mainstream momentum.

• Natural wine is about purity of wine expression—shepherding grapes grown without chemicals to the bottle with as little human manipulation as possible, representing the place where they came from in the process.

• Occupy Wall Street is about re-calibrating the world’s best economic system – capitalism—to preserve the middle-class, the labor force that has allowed the U.S. to create the most productive economy in the world.

Neither movement represents fringe radicalism as some would have you believe. I look at both as being valid inflection points and, at their core, about keeping a balance between big and small, allowing every man and woman an equal opportunity at pursuing success around their particular truth.

What reasonable person would deny the validity of either if not clouded by confusion?

One idea well-conceived and well-communicated can change the world, but, unfortunately, both the natural wine movement and Occupy Wall Street are prevaricating from their essential truth, rendering them both toothless and feckless.

No need to crib from Che Guevara, but appealing to base logic and the common denominator would do both movements some good.

Just one man’s opinion…

On the Aussies, Redux

A few weeks back, I noted how the Australian wine industry was poised for a rebound in public perception due in part to two things happening in concert – public backlash to Yellow Tail wine, what I call the, “Derision Decision,” and an unspoken coalition of influencers recognizing Australia’s artisanal wine production – the antithesis of Yellow Tail. I cited recent sympathetic mentions from Jay McInerney in the Wall Street Journal and Dan Berger, wine writing’s current patriarch, as proof points.

You can add to the list of sympathetic mentions about artisanal Australia with recent mentions from Jancis Robinson and James Suckling.

Don’t sleep on Australia. It’s making a comeback slowly, but surely in public perception.

Tim Mondavi and Wine Spectator

Thomas Matthews, the Executive Editor for Wine Spectator magazine (WS), has commented on my site a few times. Each of these instances has been to protect or project Wine Spectator around its editorial goals.

Good on Thomas for not being afraid to get in the ring. Certainly, WS takes its fair share of shots from the wine chatterati, mostly with grace and aplomb.

Lest I cast myself as anything but objective, I should note that James Laube’s article on Tim Mondavi and Continuum in the current issue of WS (November 15th issue) is everything right about what mainstream wine media can offer wine consumers that online wine writing (mostly) doesn’t –long-form, depth, first-person access and an effort that takes weeks and not hours.

Laube’s piece is excellent - well-written and balanced; acknowledgement thereof is in order.

Besides the Wine

Jordan winery has two wines – a Cabernet and Chardonnay, but they really have a triumvirate in terms of things to buy. Jordan focuses on food and wine as being partners at the table and, to that end, any purchase from Jordan should also include their olive oil. Wow!

The Jordan olive oil makes Trader Joe’s EVOO seem like Two Buck Chuck, comparatively speaking. A little whole wheat Barilla pasta, some homemade pesto using the Jordan olive oil and some artisan bread in five minutes a day and you’re assuredly living the good life. The rub is I wouldn’t pour the round Jordan Chard with the pesto, probably a Sauvignon Blanc, but don’t let that dissuade you from picking up their olive oil – it’s good stuff.

Content:

Field Notes from a Wine Life ? Story Edition
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Odds and ends from a life lived through the prism of the wine glass…

Words aren’t enough

I give to thee…the worst wine ad of all-time and that’s without delving into the ponderous name of the wine or, why, inexplicably, the back of the laptop in the photo has a big sticker for Ass Kisser ales…

…In the main visual, three people are huddled around the boss giving him “Ass Kisser” wine…Isn’t the point of being a brown-noser to do it subtly? Who randomly gifts their boss right before their employee review?

Even if you view this ad as schlocky hipster irony, it’s still bad and makes you wonder if the advertising sales guy at Wine Enthusiast couldn’t do a solid for his client and suggest creative that, well, actually makes sense.

Or, maybe being horrible was the plan – like a movie that becomes a cult hit a decade hence…so bad that it becomes a lofty ideal for bad, enjoying a following because of its campy nature.

Bad Week for Eric Asimov?

On both Tuesday and Wednesday of this week, Eric Asimov, the New York Times chief wine critic was taken to task for different reasons by Matt Kramer at Winespectator.com and Steve Heimoff at his blog of the same name.

This is interesting because wine writers of a certain stature very carefully call their shots amongst their peers.

Normally the shots are fired up (Parker) or down (bloggers), but usually never sideways amongst writers in the same strata.

To watch Asimov, as seemingly decent of a guy as you’ll find, called onto the rug by two notable wine writers, to me, speaks to something much bigger.

With Parker stepping aside and Antonio Galloni receiving glancing admiration for hitting a stand-up triple by dint of his current position at the Wine Advocate, at the same time that the wheat and chaff are separating with wine bloggers, somebody has to step into the fray as a public foil for other wine writers to target.

Unwittingly, it might be Asimov for reasons entirely opposite of Parker’s hegemony. Asimov’s palate for wine seems food-friendly and balanced; he takes an egalitarian approach to wine for the people without pretense and he doesn’t score wines.

In other words, Asimov is bizarro Superman to Parker’s swashbuckling empiricism and, perhaps, even a greater danger to the Ivory Tower of legacy wine media than the mere jealousy that passed for poking at Parker.

Just a thought…

It’s all about the story

The wine business has always been excellent at storytelling. Virtually every winery has their origin story and that of their dirt down pat, even if not very compelling.

So, it is with interest that I’ve been watching Facebook’s recent changes keeping in mind that founder and CEO Mark Zuckerberg has emphasized emotional resonance, narrative and storytelling – factors that extend well beyond consumers using Facebook to “Tell the story of their life,” as Zuckerberg noted. This will be inclusive of the brands that use Facebook for engagement, as well.

I was further intrigued after reading parallel news reports that Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), is singing the same song.

He notes in an article in Advertising Age, “Technology innovations are irrelevant to the future of advertising and marketing unless a more fundamental activity is understood, honored and advanced: the craft of storytelling.”

A quick Google search for “Mark Zuckerberg F8 Keynote” and “Randall Rothenberg MIXX Keynote” will yield a number of stories all occurring in September. There’s no question about Facebook’s influence and the IAB is the thought-leader for digital advertising. Between the two of them, they present an imposing shadow of influence on digital marketing.

If I were a winery with an understanding that digital marketing is a tsunami of change that is important, I might start revisiting my winery story for some fine-tuning…

Two books that I recommend to bone-up on the elements of good business storytelling are: The Story Factor and Made to Stick.

On Sweet Wines

In an article this week from the San Francisco Chronicle called “Beginner drinkers get a crush on sweet red wines,” E.&J. Gallo VP of Marketing, Stephanie Gallo, noted: “There is a major shift going on in the U.S. wine drinking culture. First, we noticed that regional sweet red blends were doing particularly well in Indiana, Texas and North Carolina. Second, our consumers were asking if we produced a sweet red wine after tasting our Moscato at events.”

Good Grape readers had the scoop on this months ago when I wrote:

How Sweet it is – The Growing Sweet Wine Trend in early October, 2010

And

Move over Moscato and Make Way for Sweet Reds in February of this year

Just saying…

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