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Mondo Di Vino
Mondo Di Vino





[04/21/2024, 10:44] Vinitaly 2024 ? What went down (and what?s going up)

On the Wine Trail in Italy
Luca Zaia (L) President of the Veneto Region
It?s been a few days since Vinitaly 2024 ended. Here are some random thoughts about the Italian wine trade show that is held for four days in April in Verona.

First off, those with a stake in such things will declare ?The 2024 Vinitaly was the best ever!? and they will back it up with formulated statistics that claim ?attendance was up 4% from the previous year!? And that will be true. From 93,000 people in 2023 to 97,000 in 2024 were estimated to have attended. Now it doesn?t necessarily mean they break down the attendance if the same person attended all four days and was counted as one. Possibly, the persons who entered through the turnstiles daily were aggregated individually.

On the Wine Trail in Italy

However ? exhibitors ? folks who paid to show their products, went in 2023 from 4,500 to 4,300 in 2024, which would mean a slight decrease of 4% from the previous year.

As far as exhibitors (wineries, importers, people who had exhibition rooms/space), the high-point year was 2019, when 4,600 exhibitors attended. Not all that different from 2023.

Foreign attendance was up from 2023 in 2024 (30,070 vs. 29,600) but nowhere near the halcyon years of 2014-2016, when 55,000 foreign attendees were recorded.

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my random numbers over the years

Compare 1991 attendance numbers, 80,000, with more recent 2022, 88,000. Definitely an impact from the pandemic. There was no Vinitaly in 2020, and the special edition held in 2021 (October 17-19) was more of a (premature) celebration than a trade show. There was some limited B2B activity as well. But it couldn?t really be manifested as a traditional Vinitaly.

From the numbers I have tracked since 1991, the high-point of attendance was in 2014 and 2015, when 150,000 people were said to have attended.

But 150,000 versus 97,000 is a bit of a different story. That?s a 35% decrease. I?m sure Covid and the worldwide pandemic played into these figures, as well as global instability with regards to war and peace.

Inflation, higher prices and the change to a more virtual meeting environment also helped to erode those numbers. Also, spin off shows, from nearby Summa to VinNatur, helped to eat away at the Vinitaly numbers. That?s not necessarily a bad thing. But it does spread out the folks who have particular interests that these shows focus on and address more acutely.

On the Wine Trail in Italy

That said, folks who reported back to me said Vinitaly 2024, for them, was one of the best they had ever been to ? and this from seasoned Vinitaly-goers.

A word about trade shows: It isn?t just the wine world that is seeing a downturn in trade show participation. The watch world (which I also track) and other large industries are pivoting from the expense-bloated showcases in favor of more virtual gatherings. Economics plays into this, as well as logistics. But during Covid the world learned that they could get much of the information they needed from a screen. Now, it is impossible to taste wine virtually, but the world trend is people drinking less alcohol also plays into this decrease in actual physical involvement.

My first Vinitaly was 40 years ago, and it opened a world unto me that I didn?t know of. Imagine everyone who is involved in the Italian wine industry, which I adored then, under one roof (or in the case of Vinitaly, many roofs). It was a dream. It still is for many people, old and new. The energy of thousands of souls rowing together is a fantastic feeling. As well, to see people in one place without having to drive all over Italy is a boon to the time-deprived sommelier, wholesaler, p.r. person, retailer or importer. Read my lips: Vinitaly is good.

On the Wine Trail in Italy

Well, most of it is. There is still some underlying corruption and mysterious allocating of European funds with regards to Vinitaly and Veronafiere that are winding their way around the courts in Italy

?        https://corrieredelveneto.corriere.it/notizie/verona/cronaca/24_febbraio_14/truffa-del-vino-coi-fondi-ue-veronafiere-vuole-patteggiare-per-la-frode-milionaria-a-bruxelles-9ee226e4-00ee-4e80-9214-4596bee16xlk.shtml

?        https://corrieredelveneto.corriere.it/notizie/verona/cronaca/23_aprile_19/verona-vino-e-fondi-dall-ue-truffa-milionaria-i-pm-europei-chiedono-6-rinvii-a-giudizio-d9c41fe2-de05-11ed-8e0e-82e8b32702b9.shtml

?       https://www.repubblica.it/il-gusto/2024/01/23/news/vino_fondi_ue_laccusa_di_frode_scuote_il_mondo_del_vino-421963782/   

But that?s for the judges and courts to deliberate upon. Eventually the corrupt elements that hover around Vinitaly will be exposed and prosecuted, hopefully. There?s a lot of money in and around Italian wine and it doesn?t just attract the wine lovers and enthusiasts. Unfortunately, it also draws the con men (and women) to their juicy nectars as well. But, as one Italy watcher noted, ?The powers that be hate scrutiny and embarrassment.? Indeed. 

On the Wine Trail in Italy

That said, ultimately what propels Italian wine is greater market share and increases in sales. And while we?ve all been through the Covid hiccup, that seems to be rebounding for Italian wine. It still is a value, and a quality wine. People feel comfort in Italian food and the wine accompanies those emotions. So, we?re in for a good run in the future for Italian wine, this I am certain of. Now, we all just need to do our part. And it starts with opening up some bottles and proceeding.

 

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[04/14/2024, 19:43] My Brilliant Italy

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My Brilliant Friend by Elena Ferrante was made into a TV series. We?ve been watching it here on the island. I have been struck by how many places and themes hit home for me. In fact, I had a bit of an epiphany in its 3rd year. I don?t know how to accurately say it, but it was as if a confluence of memory and observation coupled with an ancestral energy. Like recognizing something I am at first seeing. Anyway, it really moved me to thinking about what it really means to be Italian and have Italian feelings. Especially in the wine world, where we witness all manner of people who position themselves (and their ?branded selves?) as experts, capable of influential consequences beyond themselves.

It is a bit folly to watch it. Meanwhile, swimming in this genetic/memory/observational soup over that last 50 or so years, I realize I have a unique picture of the Italy that has been presented to me. 60 trips, most for a week, some for months, some for extended weeks. 21 trips to Verona and Vinitaly! Nothing longer than three months. In and out. No full immersion for a year or more. But still, the impression has been made. My brilliant Italy has left an indelible mark on my soul and on my chromosomes.

On the Wine Trail in Italy

I say this right now, because when I observe people as they are visiting Italy, for work or for pleasure, they seem to relate to a version of Italy that becomes unique to their experience. And inexperienced travelers might tend to conclude that the Italy that they are encountering is the same Italy for all of us. And from what I can tell, talking to other travelers and residents (of Italy), it ain?t necessarily so. There are thousands of Italy?s. So, for someone to exclaim that they now know Italy, because they made the tour of Rome-Florence-Venice-Amalfi Coast, or they made it to the top of Mt. Etna, or any number of singular adventures that might seem to define for one what Italy is ? it just isn?t. Or at least, it isn?t enough. It?s reminiscent of the story about the blind men and the elephant. Italy is bigger and more brilliant than any one person and their visions and theories of what it is in their mind.

And while I?m standing on top of the soap box, Italy isn?t just about food or wine or antiquities or architecture or art or music or romance or history. Italy is longer and wider than time and place. It is so much more than my little view of it. And yours too.

So, let that sink in and hopefully this little rant will compel you to rethink what Italy is in the larger scope of the universe of things. Yes, it is wonderful. Yes, it is romantic. Yes, the food and wine and art and music are incomparable. But know that there is a deeper, richer, more timeless Italy than anyone of us can imagine.

As Hamlet uttered, ?There are more things in Heaven and Earth, Horatio, than are dreamt of in your philosophy.?

So, it is. 

On the Wine Trail in Italy
 

 

? written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy
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[04/07/2024, 18:58] A Masterful Class on Franciacorta in Dallas

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Since the receding of the pandemic, the wine world has seen the starting up again of traveling shows, seminars and winemaker presentations. And of course, the return of the Master Class, on just about everything.

In today?s hyper-aggrandized environment for aspiring wine professionals, where certification is all the rage, one would think that someone like a master sommelier or master of wine could be more than capable of teaching such a class. And many are. Likewise, I?ve been in master classes led by master sommeliers who had me squirming in my seat for their lack of preparation and dissemination of faulty and incomplete material. After all, they too, are only human. But there is an expectation around an event like a master class, that one who attends such a seminar comes away having greater knowledge of the subject than what he or she had before such an experience. It isn?t necessary that such a class be taught by a master, but it should be handled by someone who has mastery of the subject and is fully capable of communicating the necessary information.

One such event, and the person who presented it, provided the perfect example of what a master class should be. The event was Discovering Franciacorta, Italy?s premiere sparkling wine. It was sponsored by the Consorzio Franciacorta and arranged by Constance Chamberlain of Wine & Co. The presenter was Franciacorta Ambassador May Matta-Aliah, DWS. It was held in Dallas at the tres chic Mister Charles restaurant, in their main dining room. In my career days, I often sat at the soda counter, when it was the Highland Park Pharmacy, and had a quick grilled cheese sandwich and a Dr. Pepper, in between account appointments. It was nice to be back in a space that had been restored, re-imagined and reinvented for today. And on this day, we were in store for some delicious wines (and foods), with a nice dollop of education about Italian wine and specifically, Franciacorta.

On the Wine Trail in Italy
The dining room at L'Albereta with Chef Marchesi looking on from afar

Franciacorta is near and dear to me from my working days. I always loved to stop at L?Albereta in Erbusco, where we would stay while visiting our suppliers, Bellavista and Contadi Castaldi. I would take clients there to visit and we had some fantastic meals at the restaurant, especially when Gualtiero Marchesi was alive and at the helm of the ship. One of Italy?s great chefs in the 20th century, in a room that was impeccably arranged.

This time, Franciacorta came to us in Dallas and the restaurant provided a rare convergence of food with the wine that was quintessentially kismet.

Franciacorta Ambassador May Matta-Aliah started on time and the event lasted approximately 2 hours. Enough to learn a little about Franciacorta, taste three flights of wine (nine wines total) and sample them with seven small bites from the chefs at Mister Charles.

On the Wine Trail in Italy


Wine Ambassadors come in a variety of styles and persuasions. There are the ?guns for hire? varieties, which can sometimes come off as ?shilling for dollars.? Then there are those who are engaged in the subject matter and present it in an educational yet entertaining manner. Ms. Matta-Aliah is from the latter camp. She gave a good background on the subject, complete with a nicely done Audio-Visual program. She didn?t belabor the presentation with personal anecdotes ? it wasn?t about her. She was professional and I came away knowing a more about the subject and the wines than before the seminar. And I?m fairly well versed in the wines and the area, having been immersed in Franciacorta a time or two. Well done! I could only imagine what the younger wine professional took away from this event ? as it had lots of useful information. 

And then there was the tasting.

On the Wine Trail in Italy

We had three flights of three wines each, starting with the Sat?n, going to the Brut and finishing with the Ros? wines. And even though we are talking sparkling wine in the classic method, Franciacorta is more thought of as a wine to accompany food rather than a strictly celebratory sparkling beverage, which it also can be. But the Italian sensitivity is towards food with wine. Thus, the matched small bites were an additional point of illumination when it came to not just understanding Franciacorta, but also Italian wine, if not to Italian culture, altogether. How?s that for Italian-splaining?

 

On the Wine Trail in Italy

First flight ? Sat?n ? served with Ossetra caviar and egg salad on toasted brioche, and spring pea goug?res, and truffle beignet, chive cr?me fra?che

Berlucchi Franciacorta Sat?n Brut 61 - Green nose, slightly buttery, acidic, sharp-Bright ? good finish.

Barone Pizzini Franciacorta Sat?n Brut 2019 ? Yeasty ? buttery, acidic, sharp citric and lean.

Castello Bonomi Franciacorta Sat?n Brut 2019 ? Evergreen, piney, fruity, lemon notes; bright slightly saor (ala Venice) ? savory

 

On the Wine Trail in Italy
shrimp Cappelletti

Second flight ? Brut ? served with Blue Fin tuna crudo, Thai passion fruit dressing, and shrimp Cappelletti sauce velout?, Guajillo

Faccoli Franciacorta Brut ? Delicate fragrant nose, slight butteriness; well balanced; good fruit, nice length, good finish. (matched well with the tuna crudo).

Castelfaglia Franciacorta Brut ?Monogram? Blanc de Blancs ? Buttery, slight evergreen notes; thin, acidic, sharp (electric!)

Ca? del Bosco Franciacorta ?Dosaggio Zero? 2019 ? Saline nose, fleshy, slight butteriness. Thin (lean or skinny?) high acidity, good fruit, slightly spicy, some herbal quality. (Note: not too fizzy)

 

On the Wine Trail in Italy

Third flight ? Ros? ? served with Seared scallop, roasted sunchokes, pomegranate, and Atlantic Halibut, cauliflower, sauce Vierge

La Montina Franciacorta Ros? Extra Brut ? Fleshy, iron (rust? arrugginita?), slightly bitter, possible reductive note (maybe from product seeing exposure to heat in transit or in warehouse?)

Contadi Castaldi Franciacorta Ros? Brut ? rich nose, spicy; berry/raspberry notes. Nice balance, good fruit, but kind of an odd wine. Feels a little bit commercial.

Ferghettina Franciacorta Ros? Brut ? Straight Pinot noir (100%) lots of berry and savory notes.

(Didn?t go too well with the vinegary sauce Vierge.)

 

On the Wine Trail in Italy

Overall, the wines showed well and there was a varied group of wines showing, from larger commercial houses to smaller boutique operations. Franciacorta is a small appellation, but inside the area there is a great deal of diversity in soil, exposure and climate. And of course, opinions on winemaking. It is Italy, after all.

I had a little laugh I shared with another participant, James LaBarba. James and I worked together from 1989-1992 at American Wine, started by his father Tony LaBarba. We sold Berlucchi (sparkling) and Ca? del Bosco (still and sparkling) back then, which was, for both of us, half-a-lifetime ago. I noted to James in casual conversation during a break, that our half-a-life-time ago was, for almost everyone else in the room, a lifetime ago, as most of the attendees were not born, back then when we were trying to get some traction for Franciacorta in Dallas and in Texas. Thankfully, now, we have a larger legion of younger professionals who can take up the torch and climb those mountains for Italy and Franciacorta wines. It is truly something to be grateful for, to watch the progression of the generations and the advances being made.

Thanks again to the Franciacorta Consorzio, and to Constance and to May, for making Dallas one of their stops. For too long, we were flyover country. But now, Texas, Dallas, Houston, Austin, and other urban areas, are seeing more immersion from the educational resources to forward the cause of Italian wine.

 

On the Wine Trail in Italy
Lake Iseo

  • Further writing on this blog, over the years, about Franciacorta
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[03/31/2024, 11:40] Easter of the Immigrants ? A Feast for the Ages
From the archives..
On the Wine Trail in Italy
Over the past month, as my personal fog has lifted, there have been dreams. And in these dreams, many of them have had family who are no longer with us. The Grande Cinema of them all is one which has taken on a life after waking.


On the Wine Trail in Italy
We?re in a large family dining room. Around the table are my dad, and his parents, my grandmother and grandfather. Also there is my dad's sister and her husband, and my dad's uncles and aunts, wives and husbands. My mother?s mother is there as well as my mom's older sister and her two brothers and their wives.

The table is oval and large. It is covered with a white tablecloth, not too bright. There is an overhead light, a chandelier, but not too fussy. The light is warm, like that from a fireplace. There is opera music, not too tragic, playing, not too loud. Nothing is overplayed. Everything is just right.

Nearby, the kitchen emits archetypical aromas that came from an Italian-American kitchen in the 1950?s; onion, basil, roasted potatoes, olive oil, grated cheese, tomato sauce simmering, meatballs, warm bread, lamb roast. Somewhere in time and imagination it?s Easter. Easter of the immigrants.

In the kitchen, my mother is cooking. Not her mother or her mother in law, my grandmothers. No, they are sitting down, waiting. Everyone is waiting, even my father. He is displaying great patience. And his patience is about to be rewarded with a Feast for the Ages.

My mother has made fresh pasta, ribbons of egg-rich goodness. From a garden in the long-lost past, put-up tomatoes re-create the freshness of a once idyllic California summer.

And that is what everyone is waiting for. For the pasta to be ready. The roast is resting. The potatoes are nestling in the juice of the roast. The meatballs await, simmering in the sauce. The wine glasses, delicate little ones, etched gracefully with grapevines, are filled with wine from several decanters on the table. Red wine, from California and, if my uncle had anything to do with it, also from Italy.

My real-life memories from a table like this usually were more frenetic. People would be talking a little louder, maybe cutting up, telling a joke or two. But not this time. It is as if everyone is waiting for something or someone. And they are. They are waiting for my mother to bring her home-made pasta to the table.
?

On the Wine Trail in Italy
My dad?s friend Mario, whom I worked for when I moved to Dallas, would tell me stories about the tables he sat around as a child and later as a young man. ?We?d go out to Escondido to my uncle?s ranch. There were oranges, avocados and fresh vegetables. They?d roast a lamb, the wine would flow. Several people would bring instruments out of their cars, everyone played something or sang and we?d sit there until the sun would set behind the Pacific Ocean. God, how I miss those days,? Mario would tell me. ?They?re all gone now. We were young and new to this country. We were filled with dreams and hope. We were becoming Americans, but we never forgot where we came from.?

We never forgot where we came from. Three generations later, it is all as if it had been a dream. My older sister still remembers. Maybe a cousin or two in California. I have pictures and the faintest of memories.
?

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I remember once, when I was three or four, we were at my Aunt Mary and Uncle Lou?s house. Everyone was getting ready to go to a fair. It must have been in the springtime, for I remember the weather was perfect. I must have gone to the bathroom, maybe upstairs. For when I came out, the house was empty. Everyone was gone. Without me.

It probably was only ten or twenty minutes. But to me it seemed like an eternity. I remember crying, thinking that they didn?t want to take me. What had I done so wrong?

Eventually someone came back, I think it was my Aunt Mary, and fetched me. Aunt Mary, who did not suffer fools gladly, saw that I was upset. But she wouldn?t have any of my tears. ?Let?s go, little one, everyone is waiting for you.? And off we went, to get ice cream and balloons, and to sit in the carousel and listen to the calliope music. A day in the life. All gone as well.
?

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Back, to the dream around the oval table. After the pasta arrived and the lamb and potatoes and salad and wine were all finished, several people would go outside to smoke and to watch the magnolia tree drop flowers on the roses in the garden. Inside the phonograph played the Easter Hymn from Cavalleria Rusticana. In a corner Aunt Anna was crying softly; the music recalled some memory which evoked her emotions.
Inneggiamo, il Signor non ? morto.
Ei fulgente ha dischiuso l'avel.
Inneggiamo al Signore risorto?
oggi asceso alla gloria del Ciel!

Easter as it once was. Easter as it never was. Easter as it never will be again. For all the immigrants are gone and once again, we are home, alone.

On the Wine Trail in Italy






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[03/24/2024, 14:59] Il Carnasciale - There Goes the Cabernet-borhood

On the Wine Trail in Italy
We are in the month of March ? which has been, traditionally, in the wine trade, a time when winemakers and winery owners jet off and taste their clients on their releases, new and sometimes old. Slow Wine, Gambero Rosso, James Suckling, even Vinitaly with its Road Show, are crisscrossing the planet and spreading the Gospel of Italian Wine.

So, it came to be, on a Friday at Noon, one week before Good Friday, that the proprietor of the fabled Tuscan estate, Il Carnasciale, landed in Dallas, between Slow Wine gigs in Austin and Denver for a quick twelve-hour sip and swirl with local chefs and sommeliers.

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Mortiz Rogosky was that person, and he came with a noteworthy story. The property is in Localita San Leolino, Bucine, in the province of Arezzo in Tuscany. It falls within the DOC of Vald?Arno Di Sopra, and as the crow flies is about eight miles from Gaiole in the Chianti Classico zone. But it is definitely an outlier in the area.

Upon meeting Moritz, he immediately presented as most affable and warm. He knew who I was, which is always a bit of a shock. We got down to talking about wine post haste.

Let me deviate for just a moment.

There are all kinds of people who get into the wine business, in the world and in Italy. Italy holds a special charm for many people, for the land is romantic and enchanting. If one bought into the place before the prices skyrocketed, it was a bargain. But Italy expects something back from their ?owners.? And that is to listen to the land, and in this case, the vines. On this property the vines were also outliers, or so it seems.

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That is, the grape that the family (and now the world) calls Caberlot, is purported to be a marriage, over time, of Cabernet Franc and Merlot. A ?coltura promiscua? of sorts. I know, this sounds like an early wet dream of Riccardo Cotarella, imagining his not-too-distant future from his single post bedroom in Umbria. But this is an independent project of Nature, with Vittorio Fiore and Remigio Bordini filling in for the Archangels, Rafael and Gabriel. The Rogosky?s, now mother Bettina and son Moritz, have hitched a small part of their fortune to elaborating the grape and making it into a singular wine. I would say, early on, they achieved their goal. The wine known as Caberlot, is highly prized ( and valued) by a growing coterie of collectors and cognoscenti. I am guilty of being one of their willing acolytes on this journey. The wines, before I even begin to describe them, are world-class outstanding.

Caberlot has been called a ?cult? wine. When I hear that word, I tend to more think of Kool-Aid and Jim Jones, unfortunately. But the Latin and Greek word, cultus, focuses more on the process of cultivation. To inhabit, to tend, to care for. And in that way, I can perfectly imagine this wine to be made in the spirit of caring and salubriousness.

Sidebar: Mortiz told me something that I would also probably tell someone, if I were in his position. And that is that they have not genetically tested the grapes because they really don?t want to know at this point, don?t want to burst their bubble in case the grapes turn out to be different than what they had been told. I too would say that, on the record. But I sure as hell would want to know, just for curiosity?s sake. If they have, let it be their little secret. It doesn?t diminish the impact of the wine in my view.

This could really be a longer post, but I know our collective attention span doesn?t allow for an elaboration. So, let?s talk wines:

On the Wine Trail in Italy

First to try was the 2019 Ottantadue ? a 100% Sangiovese made in stainless steel, no oak. Fresh nose and fruit, nice spice, in fact quite spicy. The flavors opened up into a warm gushy feel. Really nice wine for pronto bevere. I imagine a wine like this is good for the winery, as they need something to drink often without raiding the Caberlot silo. It?s one of those wines that if it were all I could drink for the rest of my life as an everyday, I would be none the worse for it. Quite pleasant. Appx $30-40.

Second up was the 2020 Carnasciale. From the Caberlot vines and handled similarly to the Caberlot releases, but with a lighter touch with regards to ageing. I found the wine to be rich and velvety, quite lovely. The oak was present but not overbearing. It was well balanced and again, a really nice wine. Hovers in price between $70-90.

On the Wine Trail in Italy

Finally, a trio of Caberlot vintages, the 2019, 2018 and 2017. Pre-Covid era wines, we now call them. Let?s dig in:

2019 Il Caberlot ? I found a little closed in ? deep colors and flavors ? spicy ? some oak ? tannic, but supple (think Harry Waugh?s famous ?tender tannins? appertaining to Latour). Long finish and highly perfumed. I kept going back to this wine, especially the aroma. They were wonderfully integrated. Just another lovely wine.

2018 Il Caberlot ? deeper flavors, purple fruits. The thing about this wine that struck me was that while this might be seen as an ?international? style of red wine, it definitely said ?Italy? and even more so ?Tuscany? to me. It had tannins galore, and the spice was well woven into the flavors, making the tannins seem not so stringent and unmovable. The fruit haloed all of this, of course. If I were younger, I?d put this in the wine closet for the future, for sure.

2017 Il Caberlot ? this one had a fleshiness to it in the initial handshake. It was open and warm and slightly tannic - We are talking 2017 here -and that was a dry, droughty year, preceded by an early spring frost which determined many things, crop size among them. The wine was aromatic and lush, a great effort considering the challenges of 2017. A gorgeous, if lighter wine. I could cellar this one in my dotage, easily.

The winery produces 20,000 bottles of which 70% are 1.5 liter magnums. So, a lot of 750ml bottles don?t make it to America, and even fewer to Texas. And the Caberlot wines, in 750ml, retail in the mid-to-high $200+ per bottle. In restaurants, expect to part with $600-1000 for the experience of having somebody pour it for you in public.

That would make this wine either a special occasion wine or a wine for people for whom spending a thousand dollars is like spending ten bucks. And Dallas has no shortage of that caste. So, it really is a wine made for this glitzy urban refuge of 8+ million souls. Or, a fortunate fraction.

On the Wine Trail in Italy

Antonio Galloni also loves this winery and their offerings. Galloni, who rolls with the patricians in the wine world, gives high marks (100 points for the 2018 Caberlot!) but he also gives praise to the Ottantadue, which pleases this plebe. Something for everyone. So many winners!

I?m a fan ? I?m not ashamed to admit it. It?s a wine for the Royal Oak and Nautilus crowd, and sometimes I get invited to the table. I?ll concede from time to time. After all, it is a gift from Italy, and I am a son of Italy. So, I am grateful to her, and to Moritz, for dropping into our neighborhood and gracing us with his presence and his very wonderful wines. Or as we say in the Dallas-Ft. Worth metroplex (DFW), these are ?DFW? (Delicious F***ing Wines!)

 

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[03/17/2024, 15:07] The New Gatekeepers
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This past week, it was raining hard, and I needed to walk my new knee. So I went to the local mall, NorthPark Center, which is enclosed and dry and has a lot of great art and stores. It also has Eataly, an Italian emporium, a dozen places to get espresso, clean bathrooms, and some nice shops. I am into watches, so I like to look at the new offerings as I perambulate my way towards new-knee health. But recently I?ve tracked a trend in retail, which I have been sensing also happens in the world of wine ? the new gatekeepers.

Three incidents happened, almost at the same time.

On the Wine Trail in Italy

This first one was in a watch shop. I?d avoided going into this shop, which arguably sells some of the most popular and iconic timepieces known to humankind. The company is extremely wealthy from the sale of their luxury watches, and  they have a foundation that donates millions and millions of dollars, yearly, to hospitals and other worthwhile concerns. They do good work. And their watches are flawless. They are also impossible to buy in their worldwide boutiques. But they have exhibition watches to try on and supposedly they have a waiting list if one hoped to buy one of their watches in the future. If not, there is a lively secondary market. And one will pay a 10-30% premium for the privilege of expediency. It is an odd setup. But world demand for these watches is off the charts.

Anyway, I waited behind a rope until the rent-a-cop gave me the OK to go in. I approached the table where the clerk was. We exchanged greetings and I explained to him that I had walked by this place probably hundreds of times but never gone in. ?This is my first time in.? I got a ?so what?? kind of look. I then told him a friend of mine was a big fan of these watches and I had noticed a watch on him that I liked, a Submariner. The clerk replied, ?We don?t have any in stock, these are just exhibition pieces.? Not a, ?Would you like to try our exhibition piece on your wrist and see how one might look?? No, nothing.

As the visit spiraled into what I considered an embarrassing and humiliating experience (one of the reasons why I never walked in the place until now) I realized this clerk was a gatekeeper, not a ferryman. He was not inclined to put my name on a list, just in case one of those watches showed up in the next few years. 

On the Wine Trail in Italy

I was dressed well (Calvin Klein, Lagerfeld, etc.) and I had a nice titanium timepiece on my wrist (Bulgari Octo Finissimo) which should have signaled to the clerk that I was a serious watch person. We?re not talking about some backwater town in Mudville. This is a metropolis of over 8 million people! No matter, I could have been invisible for all it was worth.

So, I skulked out of there, wondering why the hell did I go in there in the first place? It was exactly as I had feared it would be ? excruciatingly humiliating ? all because a clerk decided to play gatekeeper instead of experience unfolder.

A few days earlier we were in the same mall and there was a new restaurant that had just opened. It was 3:45PM and they were having a happy hour. I went up to the front desk and a bevy of young, well-dressed women were waiting to receive us. First they asked if I had a reservation. At 3:45 PM on a weekday? No. Then they asked my name, my phone number, my email. I asked them if this was necessary, we just wanted to try the place out. 

On the Wine Trail in Italy

They told us to wait, and they?d get to us soon. Mind you, the place was maybe ? full. I was getting ready to walk off and leave, when finally, someone said, ?Your table is ready.? So, off we went, reluctantly at that point. Look, the table was never not ready. It was just a bullshit power play these folks were profligating on the old folks. Again, gatekeepers, not event unravelers. I will think again before going back.

We have a nice Italian food and wine emporium in the mall, and we like to buy food, eat and walk around and see the new products. I decided to walk into the wine department and ask about a wine I once saw there. I spotted a gent who I had noticed in there a bit, he seemed to know the lay of the land. So, I asked him if he had the Erbaluce di Caluso in stock. ?What is the varietal,? he asked. ?Erbaluce,? I responded. ?From Piedmont, the Alta Langa.? I could have been speaking Klingon.

On the Wine Trail in Italy
A small display of Erbaluce producers

?We have Gavi, Arneis, and other white wines from Piedmont, on the other side we have Sauvignon Blanc, etc. from Northeast Italy.? Yes, we have no Erbaluce.

I thanked him for his time and ambled off. I wasn?t looking for Gavi. Or Arneis. Or Sauvignon Blanc. Another teachable moment lost. (Then again, when I was in there one time, another clerk was trying to tell me Sassicaia had Sangiovese in it.) One would think, in a place like that, specializing in Italian wine, that the clerk would have been in the least curious? For God?s sake, they have a Trebbiano from Abruzzo in their ?reserve vault? for $1,000! Erbaluce is not out of their league. Or is it?

All this to signal a wariness that I am seeing in the world and also in the wine world. And that is a growing cadre of gatekeepers, trying to keep people from experiences rather than ferrying them over into new territory. What, someone out there says? What about the young kids and the crusade to put natural wines on the map?

Funny you should ask.

On the Wine Trail in Italy

I was reading a profile on a wine buyer in one of the hot culinary spots in our city. He?s all over the natural wine scene. I mean, you will not find anything in the restaurant, where he works, that you can find in Total Wine, Kroger or the mainstream wine world. OK, that?s fine, he?s focused. But when asked where he hangs out in his off hours, he mentioned a dive bar. Now, I bet the back bar is loaded with mainstream, commercially popular products like Tito?s and Crown Royal. So, why the double standard? Is it just posturing? Or simply, more of the trendy curated gatekeeping that is pervading the service industry?

Here's the thing ? the folks we used to serve when I was a sommelier and a server, that we called customers, are now called guests. But now the guests need to be exposed to experiences that are curated by someone who is on a journey. It is no longer service. It is ?we will show you the way, you know nothing.? That is what service looks like in 2024. Welcome to Huxleyville.

We need fewer gatekeepers and more ferryman and women. Better listeners, not self-brand ambassadors. Devotees to service and study. 

Like the ferryman Vasudeva said in Siddhartha. ?The river has taught me to listen, from it you will learn it as well. It knows everything, the river, everything can be learned from it.?

On the Wine Trail in Italy
 

 

 

? written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

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[03/10/2024, 14:55] What does it take to be the #1 Italian wine expert in the world?

On the Wine Trail in Italy
Recently, I was introduced as an Italian wine expert. I bristled a little, and explained that at this time I am an enthusiast, and maybe one time I had been a little more involved in the day-to-day business of expertise, but that I have never considered myself an expert. But it got me to thinking about proficiency, and specifically, which person out there might be the #1 Italian wine expert in the world. A tall order, for sure, and one which might be different for different people, in different parts of the world.

For the sake of this speculative exercise, though, I decided to erect a few hurdles. Here goes:

On the Wine Trail in Italy

  • They should not have any kind of affiliation with winery, importer, distributor, retailer or restaurant.
  • They should not have any connection with any government or governmental agency, whether it be Italian, American, Chinese or any other country.
  • They should be free of any attachment to any kind of awards program, wine competition, ambassador program, academy or marketing operations.
  • They should not have any connection to any commercial concern that interacts with the Italian wine trade ? that would include public relations, ambassadorships, product endorser, paid influencer positions or trade show affiliations.
  • They should not have any connection to any road show that Italian wineries participate in, whether it be gratis or pay-to-play. There should be a firewall between the expert and all commercial and trade related enterprises which seek to promote the role of Italian wines.
  • They should never take free trips, junkets or participate in anything that might be seen as trying to influence the expert from an outside source.

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Ok, that?s the list of don?ts. How about the list of dos?

  • They should fully understand the classic traditional wines of Italy, the appellations, the sub-zones, the MGA?s, the DOC/DOCG wines and laws.
  • They should also understand the new and incoming wines and wine styles and be able to place them in the larger context of Italian wine and what their place in that world is and where it is going.
  • They should thoroughly understand every region, be fully briefed on the types of grapes Italian wine is made from as well as all the biotypes that exist and are being discovered in real time. They should understand the difference between a clone and a biotype and use the words correctly. Same goes for varieties and varietals.
  • While they might be acquainted with various producers and importers of Italian wine, they should maintain a professional distance from them so as to not send any message of collusion, conflict of interest, or violation of anything of an ethical nature.
  • They can write about, talk about, lecture on and even instruct others about Italian wine, so long as it does not favor any one wine or winery, region or marketing collective. They should share their knowledge and enthusiasm, by all means, but it should be objective.
  • Rating wine when writing about them? The 100-point scale has been bastardized by some ?experts? to enrich themselves personally, so I would look for someone who does not abuse the 100-point scale. I understand why it had become accepted in today?s world, but I would prefer them not to use it, if at all possible.
On the Wine Trail in Italy

So, where does that leave us? I realize there are a lot of hurdles placed herein, but I think in order to be the #1 Italian wine expert in the world, they must rise above the fray. Is there anyone out there? One person comes pretty damn close. Another one might have been, at one time, in the running. But they are running a larger concern and that would take away from their overall momentum, and income generating. Another one claims to be all things to Italian wine, but it comes with a price. That person has benefited greatly in financial terms, but they also are getting close to being seen as the George Santos of the Italian wine world.

Don?t expect the Italian government or any of their agencies to foster expertise at this level. There is still too much corruption and the temptation for the money grab is just too great for most people. I understand this, as the EU and Italy often throw so much money around, it?s like going out into the back yard and pulling weeds after a week?s long rain. Unfortunately, with those inclined, when they harness the power that allows them to influence the direction of wine, it usually doesn?t end well for them. Like I said, corruption in the highest levels of Italian wine, at the government level, is part of the tradition of the institution. It?s a shame, but it exists and is quite real.

In a perfect world, this person should be free of any pecuniary encumbrances, therefore able to go about the business of expertise without any concerns for income generating activities. Other than someone in academia, if they were independently wealthy, that would be a plus. But we don?t live in a perfect world, do we?

So, who is out there? Are they Italian? Are they American? Are they from China? Are they in England? Male? Female? Gender fluid? I?d ask for comments, but this is more of a ?think on it? piece.

On the Wine Trail in Italy

That?s what I?m going to do, over a fresh bottle of Langhe Nebbiolo.

 

 

 

 

? written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

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[03/03/2024, 17:21] Enrico Scavino - A Remembrance

On the Wine Trail in Italy
Last Monday, I received a note from a friend in Italy. ?Enrico Scavino has crossed over into the Great Sea.?

Our paths first crossed 40 years ago, in 1984. It was my first business trip to Italy and I was with my friend and colleague Guy Stout. We had a duo of Italian restaurateurs with us and our guide Barone Armando de Rham, who represented Scavino to us in the U.S.

We were coming from Vinitaly, which in those days was a smallish (but growing) affair. Piedmont! It was so exciting to be going to the Burgundy of Italy, which was what we were told. In those days, the Italian wines and regions leaned on French equivalents, so the unknowing could find an entry point. Now, not so necessary, as Italian wine has become a force in the wine world.

On the Wine Trail in Italy
1984 a very young yours truly at far left, Armando
de Rham and Enrico Scavino -  photo by Guy Stout

When we arrived to the winery and the sunny courtyard, Enrico met and greeted us with his famous smile. We toured the winery. Something about it was different than some of the others we had recently visited. There was a large room solely designated for small barrels, barriques, they called them. The barrels were French, and expensive, and some producers were experimenting with ageing the Nebbiolo wine in them. It was just short of scandalous, at the time. But, if used properly, the wines showed a vim and a vigor that some of the neighboring wineries just didn?t quite come up to.

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Paolo Scavino

Enrico was a warm person, enthusiastic and youthful. His daughters and wife and father were around as well. It was a family affair. His father Paolo, was older then. Ha, I think about his age and laugh a little. It?s not that far from where I am now. And for those young?uns reading this, if you are lucky enough to get through the next 10 minutes, you might also be there, sooner than you think.

On the Wine Trail in Italy

We tasted through some barrels and then went into the tasting room to sample some bottled wines, over some breadsticks and local cheeses, which was fairly de rigueur in those days. The wines were stout and young and strong and compelling to my young palate. We were told how much we could expect for our market (Texas) and we reserved all that we could have. Guy told me that the two restaurateurs would put the wine on the list, for sure, and Guy had big plans for other places, both retail and restaurant, in his territory, which was Houston. As for my territory, Dallas, which was a little staider and conservative, I felt reasonably certain that some of the high-end hotels and a few innovative Italian restaurants, like Alessio?s and Savino?s, would also follow suit. And just like that, voil?, we were going to bring in the wines of Paolo Scavino to Texas. Another first!

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Enrico, daughter Enrica and Armando de Rham
 

What I remember about Enrico, and his whole family, was that they were pretty mellow. Driven yes, but calm. They looked at time in generational terms, something most Americans have a hard time gripping onto.

On the Wine Trail in Italy

On the Wine Trail in Italy

Thirty years later, in 2015, I returned to the winery, for the 30th anniversary festivities for their crowning achievement, their Barolo Bric del Fiasc. Luminaries from all over the wine world flew in for the party, and we were lucky to be in Italy at the time and get invited. 

On the Wine Trail in Italy
On the Wine Trail in Italy

I always had a soft spot in my heart for Elisa, ever since she was a toddler. But the whole family emanated a warmth and a familiarity that was welcoming and engaging. One of the great things about being in the wine world, and getting to know and love the people in it.

When I got word that Enrico has passed, it saddened me. So many people in the wine world that I grew up with have left us. Or rather, left their little rivulets and gone on to the Greater Sea.

Indeed, after a period of swimming in the vinous river of the Langhe, Enrico has also gone into that Larger Presence.  Bon anima, amico. See you on the other side.

On the Wine Trail in Italy

? written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy
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[02/25/2024, 14:04] ?Am I drinking too much wine??

On the Wine Trail in Italy
I?ve been abstaining from drinking any kind of alcohol for the past month, as I had knee surgery and didn?t want it to interact with any medications I was on. Things also were tasting metallic, probably a reaction from all the chemicals that had been pumped into me. Do you want to know something? I really didn?t miss wine.

Meanwhile, I scroll past endless dinners and wine tastings from friends and colleagues. The effect is that some of these folks seem to be having an endless and moveable feast, from London to New York, Milan to Hong Kong. If I didn?t know better, I?d almost jump to the conclusion that some of my friends and colleagues might have a drinking problem. But that?s the problem with social media ? folks offer these brief snapshots of their life and it fills up the viewfinder, as if that were all they were doing. Of course, they are involved in other activities as well ? sleeping, bathing, paying bills, having sex, packing, traveling, waiting at airports, checking into hotels and taking out the garbage. But who wants to see any of that!

On the Wine Trail in Italy

But I do wonder and worry if any of those folks are struggling with alcohol. The shot of the sandwich and a beer or a glass of wine at the airport. The shot of a bottle of wine as someone just arrived in Italy/France/Spain/etc. The shot of someone?s multi-course dinner with friends, accompanied by a plethora of trophy/grail wines. Over and over. As if obtaining those unobtainable wines allow oneself to slip under the radar of one who might or might not be addicted to alcohol. It?s become a bigger problem now that we are all up in everyone?s business, thanks to their Instagram feeds. I mentioned this once to a friend who likes to imbibe. He told me, quite candidly, ?Yes, but I?m a functional alcoholic.? I guess it sounds less catastrophic that way. But at the end of a night of eating and drinking, at the point when I?d called it quits 30-45 minutes before and switched to water, he was still opening bottles. I know some of you might be wondering if I?m casting the shame pole into the murky waters of the lives of others. Or some kind of virtue signaling. I assure you; those thoughts have crossed my mind. But I know most folks aren?t just hanging out at the bar, all day and all night, day in and day out. They are working, sleeping, etc. But some of us have gotten caught in a hook in which release is difficult, if not impossible. And I worry about that, for alcohol is tricky and moves stealthily.

On the Wine Trail in Italy
As for myself, this has caused me to reflect on my relationship and usage of alcohol, couched in the figure of a vintage bottle of wine, preferably from Italy or France, as that is what is mainly taking up space in my wine closet/cave.

So, I asked myself, ?Am I drinking too much wine?? Last month notwithstanding, I took a look at my usage, based on what I depleted from my collection, which is tidily arranged on a spread sheet.

On the Wine Trail in Italy

Well, since retirement, five years ago now, I definitely have been drinking less. Especially red wine. Not that I haven?t tried. It?s just that the way I eat now is sparser than it was when I was younger and in the work force. I just don?t eat as much. And, seeing as I often choose wine to go with our meals, if the meals get smaller or less often, then the consumption of wine decreases. And it has.

So, how does one know if they have a drinking problem, especially if one is involved in the trade? Well, it has always been expected that those in the job help promote the trade. And that involves popping corks and trying, promoting and encouraging others to imbibe as well. These days it might not be as politically correct to do so, but how does one balance the needs of one?s livelihood with the demands of one?s personal health? Is there a razor?s edge one must balance oneself upon in this quest to achieve work/life harmony?

A lot of questions. Not a lot of answers.

On the Wine Trail in Italy

Funny, though, that this comes up more and more in the 21st century. Healthy living and longevity are sought after goals, and if wine (or overall, alcohol) consumption doesn?t promote those objectives, they could be seen as a precarious obstruction towards attaining those goals.

But alcohol is fun! There?s the buzz factor, which we rarely talk about in public, but which many folks muse over in private conversations. I?m not talking about getting snot-slinging drunk, just a wave of light exhilaration. Gotta be good for the blood pressure, no? So, how bad can it be in the long run?

When I had my tonsils taken out eight years ago, I stopped drinking any alcohol while recovering. I had a profusion of chemicals careening around my system: steroids, antibiotics, morphine, iodine, aspirin, ibuprofen. Alcohol was just one more toxic substance.

On the Wine Trail in Italy

When I resumed, 100 days later, I could take wine. But distilled spirits burned. Badly. So, I laid off spirits. Eventually I would sip on a liqueur or even a scotch whiskey or tequila, but in small doses. I could feel the toxicity to my system, so I backed off.

For myself, I know that I am not drinking too much wine. I?m not drinking as much as I?d like, even though right now that is a pretty low bar. I know I?m not addicted to the stuff. I?m not even sure how much I like it anymore, to be brutally honest. I?m not in love with it. But I like it, occasionally. Maybe it?s just autumn season of my life I?m in.

This is an attempt to reconfigure wines importance in my life. It was never front-stage-and-center. Wine, to me, is a marker within a more inclusive cultural setting. It?s an appendage, rather than the heart.

Years ago, I wrote this, and it bears repeating in my present stage of recovery: ?Coming out of the fog I found myself in these past few weeks, I realize that balance, not only in wine, but in life, is more important than acid, than minerality, than fruit, or wood, or expression or concentration. Too much of a good thing is just that ? too much.?

What about you, friends and readers? 

On the Wine Trail in Italy

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[02/18/2024, 17:07] The Day After - A World and a Lifetime Ago

On the Wine Trail in Italy
Yesterday morning, very early, I had this odd sensation. I remember lying in bed, as I have done for the past month, recovering from full-knee replacement surgery. I hadn?t been sleeping well for that month, so I just figured it was part of the process, wailing and flailing and general discomfort.

And then I heard an ancient song, by the Shangri-las, whispering lyrics to their hit song, ?Remember?:

(Remember) walking in the sand

(Remember) walking hand-in-hand

(Remember) the night was so exciting

(Remember) smile was so inviting

(Remember) then she touched my cheek

(Remember) with her fingertips

Softly, softly we'd meet with our lips

And then, I remembered.

The same day, a Saturday, 23 years ago to the day, February 17, 2001, I got a call from the care center where my wife Lizanne was. It was 5:30 AM. ?Mr. Cevola, you need to come. Your wife doesn?t have much more time.?

So, I got up, fed the cat, got dressed and headed out to say good-bye to my dear wife.

On the Wine Trail in Italy

I got there in time for us to watch the sun rise, her last sunrise, before she slipped away. I was saddened, but relieved her suffering would be over. She had just turned 48 on the 14th. She was determined to make it to her birthday. She would never see 50, or 60, or 70. Multiple Sclerosis saw to that.

23 years later, how does it go? It goes. Life goes on, with or without us. But as I?ve witnessed in our age of social media, when friends of mine lose their mates too early or untimely, they let us know just how painful it is in the beginning. The truth is, it still is. It?s just that one lives to learn to endure the pain, to live with it. What else can you do?

The day of Liz?s passing, her best friend told me to come over and stay with them that night, to not be alone. I went home, got some things, fed the cat again, and headed over. We had a meal, some wine, and I went to bed in their guest room, which when Liz was her roommate, was once Liz?s room. As I was slipping into sleep, I felt Liz gently graze my arm with her touch, as she moved on into the greater cosmos. She was unbound, everything would be ok for her.

On the Wine Trail in Italy

For those of us still tethered to our bodies and this earth, it would be a different story. Many years, many tears, a lot of pain. Rinse and repeat.

But I would find a way to stay the course. If only to honor the struggle she gave, by living the best life I could, for me and for her memory.

I?m not sure I excelled in that part. But I tried.

What I found out, along the way, was that things like work and career are highly over-rated. Sure, I raced up and down the wine trail in Italy for years until the race ended. And I took it so very seriously.

On the Wine Trail in Italy

I laugh now, because it seems a bit delusional to think any one of us can make that big of a difference in anything, let alone making the world safe for Italian wine. Ha! Anyway, that was my lesson. I don?t expect anyone else to read this and take this as a cautionary tale. We all have our destinies lined up for us.

But love and family and peace and health and yes, happiness, are the Golden Fleece of this life for me. And for anyone listening, take heed. Your child is a million times more important than a placement, a blog post, an unforgettable meal or a once-in-a-lifetime 20-30-40-year vertical tasting of some fabulous wine property in Italy or France. Those pursuits are as dull as dishwater compared to the essential stuff of life.

One last note: I?ve kept a dream log every time I had a dream about Liz. I know her essence is still in my heart as well as running around the universe. Maybe one day, when I am no longer corporeal, our essences will dance together again, drink the wine of the cosmos, and everything will be as one, as the physicists tell us it is. Until then, I am here, 23 years to the day after, still loving, and still remembering our hand-in-hand walk, in the sands of time.

On the Wine Trail in Italy
 

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